9 Best HubSpot AEO Alternatives in 2026

Three chatbots cover only part of AI search: Google's AI Overviews and AI Mode sit inside the search results most buyers still use. HubSpot AEO is one of the easiest ways in: $50 a month buys daily tracking with competitor share of voice, citation analysis and prioritized recommendations, with no other HubSpot subscription and a 28-day free trial. Its limits are about reach. It tracks ChatGPT, Gemini and Perplexity only, so Google AI Overviews, Google AI Mode, Microsoft Copilot and Claude stay out of view; the plan includes 25 prompts; each extra brand is another $50 instance; and the CRM-informed parts live in Marketing Hub Professional and Enterprise.

The nine alternatives below are compared on what HubSpot AEO leaves out: which engines each one adds, how many prompts and brands its entry plan holds, and what it costs. Prices and engines were checked on each vendor's site in November 2026.

Key takeaways

• More engines for a dollar less: Geoptie, from $49 a month, tracks seven engines including Google AI Overviews, AI Mode, Copilot and Claude, with two brands on the entry plan.
• Cheapest paid plan: Otterly AI at $29 a month adds AI Overviews and Copilot; Gemini, AI Mode and Claude are add-ons.
• Free to keep tracking: AthenaHQ's Essential tier covers five engines with 300 credits at no cost.
• Already in an SEO suite: Semrush ($99 per domain), SE Ranking (25 AI prompts inside its SEO plans) and Ahrefs Brand Radar (Prompt Tracking from $50) all add Google's AI results.
• When to stay: if you already pay for Marketing Hub Professional or Enterprise, track one brand and your buyers use ChatGPT, Gemini and Perplexity, HubSpot AEO is already included and hard to beat.

What HubSpot AEO covers in 2026, and why teams look elsewhere

HubSpot AEO is HubSpot's paid AI visibility tracker, built after HubSpot acquired the AI search startup XFunnel. As of November 2026:

HubSpot also runs the free AI Search Grader, a separate one-time check covered further down.

Three engines, and none of them Google's AI results

The three engines HubSpot tracks are the big chat assistants. Google AI Overviews and AI Mode, which appear inside the search results most buyers still use, are not on any HubSpot plan, and neither are Microsoft Copilot or Claude.

Growth comes in $50 steps

The plan includes 25 prompts. Extra prompts can be bought, but HubSpot does not publish what they cost, and each additional brand needs its own $50 instance. An agency with ten clients runs ten instances.

The best parts assume HubSpot

Recommendations informed by CRM data, and the content tools that turn recommendations into pages, come with Marketing Hub Professional and Enterprise. Teams on another CRM or CMS get the tracking and recommendations without that layer.

Which engines each alternative adds

The table shows each alternative's entry plan against HubSpot AEO's four missing engines, and whether it keeps the three HubSpot already covers.

Entry plans at monthly prices, checked on each vendor's own pricing page in November 2026. Peec AI's plans track three models chosen from ChatGPT, Google AI Overviews, AI Mode, Gemini, Copilot and Naver AI.

Six of the alternatives give something up. Profound's free trial and Scrunch's Core plan skip one of HubSpot's three engines until Enterprise, Otterly charges $9 a month for Gemini, Semrush's daily prompt tracking leaves Perplexity to its weekly brand reports, SE Visible has no Perplexity, and Peec AI includes three models per plan, with more as paid add-ons. At $49, Geoptie's Starter plan holds 15 prompts to HubSpot's 25; its $99 Professional plan holds 100.

HubSpot AEO alternatives compared

Otterly AI, Profound, Peec AI, Ahrefs Brand Radar, Semrush, Scrunch and AthenaHQ are the alternatives named most often on the pages that rank for this search, and SE Ranking is in HubSpot's own comparison set. Geoptie, which publishes this guide, is listed first.

1. Geoptie (best for HubSpot AEO users who want Google's AI results, Copilot and Claude at a similar price)

If HubSpot AEO's gap for you is engine coverage or a second brand, Geoptie covers seven engines and two brands from $49.

Geoptie tracks how ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Google AI Mode and Microsoft Copilot mention a brand, with any four of those seven chosen per brand and no per-engine fees. The price sits next to HubSpot's: Starter is $49 a month for 15 prompts and two brands, and Professional is $99 for 100 prompts across 10 brands, where HubSpot would bill one $50 instance per brand. Every plan includes unlimited audits, recommendations and content generation, so acting on the data does not depend on a Marketing Hub upgrade.

Key features

• Daily mentions, citations, sentiment and competitor share of voice per prompt
• Cited pages and domains in the order each engine cited them
• Unlimited audits, recommendations, content briefs and drafts on every plan
• White-label reports, REST API and MCP from Professional; unlimited seats

Pricing

• Starter: $49/mo ($41/mo annually): 15 prompts, 2 brands
• Professional: $99/mo ($83/mo annually): 100 prompts, 10 brands
• Business: $249/mo ($208/mo annually): 300 prompts, unlimited brands
• No free plan or trial; see Geoptie pricing.

Pros

• Adds Google AI Overviews, AI Mode, Copilot and Claude at a HubSpot-level price
• Two brands on the entry plan and 10 on Professional
• Content generation on every plan

Cons

• No free trial; the free GEO audit and AI rank tracker run without a subscription
• Starter holds fewer prompts than HubSpot's $50 plan

Verdict: a direct swap for HubSpot AEO users whose buyers also search on Google, Copilot or Claude.

2. Otterly AI (best for the lowest monthly bill for one brand)

If HubSpot AEO's gap for you is Google AI Overviews and Copilot at the lowest price, Otterly's $29 plan includes both.

Otterly AI is the cheapest paid plan on this list and appears on almost every HubSpot AEO alternatives page. Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, so it trades HubSpot's Gemini for two engines HubSpot lacks; Gemini and AI Mode cost $9 a month each on Lite, and Claude $29. Lite covers 15 prompts in one workspace, which is fewer than HubSpot's 25, and the next plan, Standard, jumps to $189 for 100. Every tier includes recommendations, GEO audits and a content check. The Otterly AI alternatives guide covers its own competitors.

Key features

• Brand visibility index, share of voice and sentiment on every plan
• Every cited URL per prompt and engine, with link positions
• GEO audits and content checks
• API and MCP from Standard

Pricing

• Lite: $29/mo: 15 prompts, 1 workspace
• Standard: $189/mo: 100 prompts; Premium: $489/mo: 400 prompts
• Add-ons per month: AI Mode and Gemini $9 / $59 / $149, Claude $29 / $109 / $439 by plan; 15% off annually; free trial

Pros

• Lowest paid entry, with AI Overviews and Copilot included
• Unlimited team members and countries

Cons

• Gemini, AI Mode and Claude cost extra on every plan
• A large jump from Lite to Standard

Verdict: the budget move for one brand that mainly needs Google AI Overviews and Copilot.

3. Profound (best for enterprises that need SSO, full history and up to nine engines)

If HubSpot AEO's gap for you is enterprise depth, Profound covers up to nine engines on one contract.

Profound sits at the opposite end from HubSpot's $50 plan. Brands get a free seven-day trial on 50 recommended prompts across ChatGPT, Gemini and Google AI Overviews, then a custom Enterprise contract with up to nine answer engines, including Perplexity, Google AI Mode and Claude, plus SSO, SOC 2, all-time history, exports and an API. Copilot is not on its list. Agencies pay $99 a month plus $399 for each client workspace. Its Prompt Volumes data covers AI search demand, and credit-based agents handle research and content. The Profound alternatives guide compares it with the rest of the market.

Key features

• Prompt Volumes for AI search demand
• Source categories for every cited URL
• Agent Analytics for AI crawler traffic
• SSO/SAML and SOC 2 on Enterprise

Pricing

• Trial: free for 7 days: 50 prompts a day on three engines, no history or exports
• Enterprise: custom: up to nine engines including Claude
• Agency Growth: $99/mo plus $399/mo per client workspace

Pros

• One of the deepest enterprise feature sets in the category
• Claude and AI Mode on one contract

Cons

• No published price for brands
• The trial covers fewer of HubSpot's engines than HubSpot does

Verdict: for large brands that have outgrown a $50 tracker and want a sales-led contract.

4. Peec AI (best for teams that want 50 prompts and to choose their three models)

If HubSpot AEO's gap for you is prompt volume, Peec AI's entry plan tracks 50.

Peec AI keeps HubSpot's three-model shape but lets the team pick the three. Starter costs $95 a month for 50 prompts, twice HubSpot's allowance, with models chosen from ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Naver AI. A team could swap Perplexity for AI Overviews and AI Mode; keeping Perplexity means a paid model add-on. Its source analysis shows cited URLs, citation share and the sources that name competitors but not you. Claude stays on Enterprise for brand plans. The Peec AI alternatives guide covers its competitors.

Key features

• Gap analysis of sources that cite competitors but not you
• Brand perception and sentiment reporting
• MCP on every plan; API from Pro
• Unlimited users

Pricing

• Starter: $95/mo: 50 prompts, 1 project
• Pro: $245/mo: 150 prompts; Advanced: $495/mo: 350 prompts
• Extra model $35 / $85 / $165 a month by plan; 15% off annually

Pros

• Twice HubSpot's prompts on the entry plan
• Google AI Overviews and AI Mode in the model pool

Cons

• Three models per plan, and Perplexity costs extra
• No Claude on brand plans below Enterprise, and no white-label reports

Verdict: a like-for-like upgrade for one brand that needs more prompts and deeper source data.

5. Semrush AI Visibility Toolkit (best for SEO teams that already report in Semrush)

If HubSpot AEO's gap for you is Google's AI results next to your SEO data, Semrush tracks both in one place.

Semrush is the alternative that reviews and forum threads recommend most often to HubSpot AEO users. Its AI Visibility Toolkit costs $99 a month per domain for 25 prompts tracked daily on ChatGPT, Gemini, Google AI Overviews and Google AI Mode, the same allowance as HubSpot at twice the price, and its brand reports also cover Perplexity mentions. More prompts cost $60 a month per 50, and each extra Brand Performance domain $99. Claude and Copilot are only on the custom-priced Enterprise AIO plan. The toolkit has no free trial; the Semrush One bundles with the full SEO suite do.

Key features

• Prompt tracking with cited sources and citation positions
• Source opportunities: sites citing competitors but not you
• AI visibility reports for any domain
• Site Audit checks for AI readiness

Pricing

• AI Visibility Toolkit: $99/mo per domain: 25 prompts
• Semrush One Starter: $199/mo: 50 prompts; Pro+: $299/mo: 100 prompts, with the SEO suite and a free trial
• Extra 50 prompts $60/mo; extra Brand Performance domain $99/mo

Pros

• Adds Google AI Overviews and AI Mode to prompt tracking
• AI data sits next to Semrush keyword and ranking data

Cons

• Priced per domain, and each extra user with toolkit access costs $99
• No Claude or Copilot below Enterprise AIO

Verdict: the natural pick for teams that live in Semrush and need Google's AI results tracked.

6. Ahrefs Brand Radar (best for market-wide benchmarking plus your own prompts, Claude included)

If HubSpot AEO's gap for you is seeing the whole market, Brand Radar benchmarks any brand without setup.

Ahrefs Brand Radar is two products. The AI Visibility Index, from $199 a month, shows any brand's visibility across more than 500 million prompts derived from search data on six engines, with the chatbot prompt sets re-tested monthly. Prompt Tracking runs your own prompts, daily or less often, on Google's AI results, ChatGPT, Gemini, Perplexity, Copilot and Claude, from $50 a month for 2,500 checks, and paid Ahrefs plans include a small free quota. Both can be bought without an Ahrefs subscription. Claude uses 8 checks per update, so it costs more to track than the other engines.

Key features

• AI Visibility Index across 500M+ prompts, no setup
• Prompt Tracking that includes Claude
• Cited domains and pages reports
• Sentiment by brand, topic and engine

Pricing

• Prompt Tracking: $50 / $100 / $250 a month for 2,500 / 7,000 / 25,000 checks
• AI Visibility Index: from $199/mo
• Free prompt quota with paid Ahrefs plans; no free trial

Pros

• A 500M+ prompt market dataset
• Covers all four of HubSpot's missing engines

Cons

• Check-based billing is harder to forecast than a prompt count
• No white-label reports

Verdict: for teams that want to see the whole market and track Claude alongside their own prompts.

7. Scrunch (best for enterprise and technical teams that care how AI agents read their site)

If HubSpot AEO's gap for you is how AI crawlers and agents read your site, Scrunch tracks that alongside visibility.

Scrunch combines AI visibility tracking with data on AI bots visiting your site. Core costs $250 a month for 125 prompts on one brand across ChatGPT, Perplexity, Google AI Overviews and Copilot, with five site audits a month and AI bot traffic included. Gemini, AI Mode and Claude are on Enterprise, which covers nine engines and adds Scrunch's Agent Experience Platform (AXP). Agency Core is $500 for three brands. The Scrunch alternatives guide compares it with its peers.

Key features

• Citation share by owner, with per-source influence scores
• AI bot and agent traffic analytics on Core
• Site audits for AI readiness
• Agent Experience Platform on Enterprise

Pricing

• Core: $250/mo: 125 prompts, 1 brand, 4 engines
• Agency Core: $500/mo: 250 prompts, 3 brands
• Enterprise: custom, 9 engines; 7-day free trial on Core

Pros

• Five times HubSpot's prompts on the entry plan
• AI bot traffic included on the $250 Core plan

Cons

• No Gemini, AI Mode or Claude below Enterprise
• One brand on Core

Verdict: for technical teams that want visibility and AI crawler data in one tool.

8. AthenaHQ (best for a free tier, or 11 models billed in credits)

If HubSpot AEO's gap for you is engine count, AthenaHQ's paid plan covers 11 models.

AthenaHQ serves both ends of the HubSpot question. Its free Essential tier tracks ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot with 300 credits, which already covers HubSpot's three engines plus two. Starter, at $295 a month, covers 11 models, including AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral, billed in credits: one credit per response on most engines and five on the heavier ones such as Claude. The AthenaHQ alternatives guide compares it with similar tools.

Key features

• Prompt and response analysis with sources and competitor insights
• Content recommendations and an optimization agent
• Unlimited users on every plan
• Unlimited topics and prompts on Starter, within the credit budget

Pricing

• Essential: free: 300 credits, 5 engines
• Starter: $295/mo ($245/mo annually): 3,600 credits, 11 models
• Enterprise: custom; API is a paid add-on on Starter

Pros

• A free tier that beats HubSpot's engine list
• The widest model list on a self-serve plan here

Cons

• Credit billing needs planning, especially for Claude
• A steep jump from free to $295

Verdict: for teams that want to start free or need many models on one plan.

9. SE Ranking (best for SEO teams that want rank tracking and AI visibility from one vendor)

If HubSpot AEO's gap for you is Google's AI results at a low price, SE Ranking's SE Visible tracks them from $89.

SE Ranking sells AI visibility as SE Visible. Its SEO plans, from $129 a month, include 25 daily AI prompts, and SE Visible on its own starts at $89 for 75 prompts across five projects. The engines are ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Copilot, which adds three of HubSpot's missing four but drops Perplexity. Every SE Visible plan includes client logins, API and MCP, and the Agency plan holds 1,000 prompts across 30 projects for $399.

Key features

• Mentions, citations and sentiment across five engines
• Client access that shows each client only their brand
• API, MCP and Data Studio on every SE Visible plan
• Weekly email reports

Pricing

• SE Visible Basic: $89/mo: 75 prompts, 5 projects
• Core: $189/mo: 200 prompts; Agency: $399/mo: 1,000 prompts, 30 projects
• 20% off annually; 10-day free trial

Pros

• Three times HubSpot's prompts for $89
• Strong value for agencies with many projects

Cons

• No Perplexity, which HubSpot tracks
• No Claude

Verdict: for SEO teams and agencies that want Google's AI results tracked cheaply at volume.

If you only used the free AI Search Grader

HubSpot's AI Search Grader, briefly renamed the AEO Grader during 2026, is a free one-time check. It asks GPT-5.4 mini, Perplexity and Gemini how they describe a brand and scores the answers out of 100 across sentiment, presence quality, brand recognition, share of voice and market competition. ChatGPT and Gemini answer from training data and Perplexity from live search, so the score is a snapshot of how the models see a brand, not a record of daily answers to your own prompts. It accepts any brand name, which makes it a quick competitor check.

Two free follow-ons go further. Geoptie's free AI rank tracker checks where a brand appears in ChatGPT, Claude, Perplexity and Gemini answers, without a subscription. AthenaHQ's free Essential tier tracks five engines on 300 credits, at one credit per response. Once a team wants daily data on a fixed prompt set, competitors and recommendations, HubSpot AEO itself or a paid plan above is the next step.

How to choose the right HubSpot AEO alternative

Do you already pay for Marketing Hub Professional or Enterprise? AEO is included there with 50 prompts and CRM context, so add a second tool for the engines HubSpot misses rather than replacing it. Geoptie or SE Visible cover Google's AI results at a low monthly cost.

Which engines do your buyers use? For Google AI Overviews and AI Mode, Geoptie, Semrush, SE Ranking, Ahrefs Brand Radar and AthenaHQ Starter cover both. For Claude, Geoptie, Ahrefs Brand Radar and AthenaHQ Starter include it without an enterprise contract; the guides to AI Overviews trackers and Claude rank trackers go deeper.

How many brands or clients? One brand fits most entry plans. For several, Geoptie Professional (10 brands at $99) and SE Visible Agency (30 projects at $399) cover them on one plan, and Scrunch Agency Core bundles three brands for $500. The guide to GEO tools for agencies compares the agency plans.

FAQ

What are the best HubSpot AEO alternatives in 2026?

Geoptie, Otterly AI, Profound, Peec AI, Semrush's AI Visibility Toolkit, Ahrefs Brand Radar, Scrunch, AthenaHQ and SE Ranking. Geoptie, from $49, adds Google AI Overviews, AI Mode, Copilot and Claude for a dollar under HubSpot's price, Otterly is the cheapest paid plan, AthenaHQ has a free tier, and Profound is the enterprise option. Semrush, Ahrefs and SE Ranking suit teams that already work in those SEO suites.

How much does HubSpot AEO cost?

HubSpot AEO costs $50 a month, or $45 a month billed annually, for 25 prompts tracked daily on ChatGPT, Gemini and Perplexity. More prompts can be bought at any time, and each additional brand needs its own $50 instance. There is a 28-day free trial with no credit card, and AEO is also included in Marketing Hub Professional and Enterprise with 50 prompts.

Which AI engines does HubSpot AEO track?

Three: ChatGPT, Gemini and Perplexity. That applies to the $50 standalone plan, to the version inside Marketing Hub and to the free AI Search Grader. Google AI Overviews, Google AI Mode, Microsoft Copilot and Claude are not tracked on any HubSpot plan.

Does HubSpot AEO track Google AI Overviews?

No. HubSpot AEO covers ChatGPT, Gemini and Perplexity only, so Google's AI Overviews and AI Mode are outside it. Geoptie, Semrush, SE Ranking, Ahrefs Brand Radar and AthenaHQ's paid plan track both; Otterly AI and Scrunch include AI Overviews but not AI Mode in their base plans.

Do you need a HubSpot subscription to use HubSpot AEO?

No. The $50 plan works on its own, with no other HubSpot subscription and no HubSpot CMS required. The CRM-informed recommendations and the content tools that act on them come with Marketing Hub Professional and Enterprise, which include AEO.

What is the best HubSpot AEO alternative for agencies with several brands?

HubSpot AEO tracks one brand per $50 instance, so ten clients mean ten instances. Geoptie Professional covers 10 brands with 100 prompts and white-label reports for $99 a month, and Business covers unlimited brands with 300 prompts for $249. SE Visible's Agency plan offers 1,000 prompts across 30 projects with client logins for $399, and Scrunch Agency Core covers three brands for $500.

What can you use after HubSpot's free AI Search Grader?

The AI Search Grader gives a one-time score of how ChatGPT, Perplexity and Gemini describe a brand. For a free next step, Geoptie's free AI rank tracker checks ChatGPT, Claude, Perplexity and Gemini without a subscription, and AthenaHQ's free Essential tier covers five engines with 300 credits, at one credit per response. For daily tracking of your own prompts, HubSpot AEO itself or any paid tool on this list is the step up.

When HubSpot AEO is still the right choice

HubSpot AEO is the better fit when the team already pays for Marketing Hub Professional or Enterprise, where it is included with 50 prompts and recommendations informed by CRM data. It also suits a single brand whose buyers use ChatGPT, Gemini and Perplexity, where 25 prompts are enough and a 28-day trial costs nothing. Teams in that position can keep it and add a second tracker for the engines it skips.

For those engines, Geoptie covers seven, including Google AI Overviews, AI Mode, Copilot and Claude, from $49 a month, and the free AI rank tracker shows where a brand stands before paying for anything.