Sooner or later a client asks whether their brand shows up in ChatGPT, and the agency needs one tool that answers that for every account on the roster. GEO and AEO platforms have caught up: most now sell an agency plan with multi-client workspaces and reports that can go in front of a client.
The plans look alike until the invoice arrives. What limits an agency plan is rarely the number of client workspaces; it is how many prompts the plan can track, on how many engines, every day. Ten clients with 40 prompts each cost $399 a month on one tool and $4,089 on another, and "white-label" ranges from a logo on a PDF to a full dashboard on the agency's own domain. Most agency lists skip both points. The nine tools below are the ones those lists mention most, compared on prompt volume per dollar, what the client receives, client logins and prospect audits.
TL;DR
- Geoptie: for agencies that want the lowest price at both a small and a growing roster, with branded reports. $99 a month covers 5 clients at 20 prompts each, $399 covers 10 clients at 40, with white-label PDFs and free client logins on both.
- SE Ranking: for SEO agencies that want the deepest white-label, with the platform and reports on the agency's own domain.
- Peec AI: for agencies that want a dedicated agency plan with shared credits and pitch projects.
Quick comparison
| Tool | Best for | AI engines covered (agency plan) | White-label | 10 clients × 40 prompts |
|---|---|---|---|---|
| Geoptie | Agencies that want affordable, high-volume tracking with client-ready reporting | ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot | Yes, Professional and Enterprise | $399/mo |
| Profound | Enterprise agencies with large per-client budgets | ChatGPT, Perplexity, Google AI Overviews | Not included | $4,089/mo (100 prompts per client) |
| Peec AI | Agencies that want a dedicated agency plan with pitch projects | ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, Naver AI | Yes | $795/mo |
| Semrush | Agencies already reporting SEO in Semrush | ChatGPT, Google AI, Gemini, Perplexity | Pro Report add-on | $990/mo, capped at 25 prompts per client |
| Scrunch | Larger agencies that pipe data into their own reporting | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot | API outputs only | Custom (Agency Core covers 3 brands) |
| Otterly AI | Small agencies that want unlimited client workspaces cheaply | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot | Looker Studio dashboard | $489/mo |
| SE Ranking | SEO agencies that want white-label on their own domain | ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews | Yes, own domain | Custom (standard packages stop below this volume) |
| Ahrefs Brand Radar | Agencies already on Ahrefs that want market-level AI share of voice | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude | No | Not sold per client |
| AthenaHQ | Agencies that want scheduled client reports by email or Slack | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, Grok, DeepSeek, Meta AI, Mistral | Not included | Custom |
What tracking costs per client
The unit that decides an agency bill is one prompt checked on one AI engine every day. Peec calls it a credit, SE Ranking a check; Geoptie, Otterly and Profound sell prompts that run on a set of engines. The table prices two common agency workloads in that unit, both on four engines per prompt: a small roster of 5 clients with 20 prompts each, and a growing one of 10 clients with 40 prompts each.
| Tool | 5 clients × 20 prompts | 10 clients × 40 prompts | White-label | Client access |
|---|---|---|---|---|
| Geoptie | $99 (Professional) | $399 (Enterprise) | Name, logo, accent color, Geoptie footer removed | Unlimited free read-only logins |
| Otterly AI | $189 (Standard) | $489 (Premium) | Branded Looker Studio dashboard | Unlimited team members |
| SE Ranking | $308 (Core + 450 checks) | Custom package | Own domain, branded PDFs, scheduled reports (+$69, annual billing only) | 30 client seats with the Agency Pack |
| Peec AI | $495 (Agency Growth) | $795 (Agency Scale) | Included | Client viewer logins |
| Semrush | $495 (5 domains) | $990 for 25 prompts per client, the Base plan's limit | Pro Report add-on, $20 a month each | Extra users from $45 a month |
| Profound | $2,094 | $4,089 | Not included | 5 agency seats |
| Scrunch | Custom (Agency Core stops at 3 brands) | Custom | API outputs only | Unlimited users |
| AthenaHQ | Custom | Custom | Not included; pitch reports carry AthenaHQ branding | Unlimited seats |
| Ahrefs Brand Radar | Not sold per client | Not sold per client | No | 1 user per plan, extras from $40 |
Geoptie is the lowest-cost option at both sizes. Professional's 100 prompts cover the small roster for $99, and Enterprise's 400 prompts with unlimited brands cover the larger one for $399 (Professional plus three 100-prompt packs comes to $396 if 10 brands are enough). Every prompt runs daily on the four engines picked for that client, Claude included.
Otterly is the closest on price. Its free partner program lifts Standard to 150 prompts and Premium to 500, but its four included engines are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Claude costs $439 a month extra on Premium, and white-label runs through Looker Studio. Peec's credits buy the same daily prompt-on-engine slots at a higher price, and SE Ranking's standard packages top out at 1,250 checks, short of the 1,600 the larger workload needs.
Per-client billing is what separates the bottom of the table. Profound adds $399 for each client workspace on a $99 base, which buys 100 prompts per client on three engines whether a client needs them or not, and Semrush charges $99 per domain with a 25-prompt ceiling. White-label also means different things across the list: branded exported reports (Geoptie, Semrush's Pro Report), a branded platform on the agency's domain with scheduled sends (SE Ranking), a Looker Studio workaround (Otterly), branded API outputs (Scrunch), nothing on the plan (Profound, AthenaHQ), or an outright no (Ahrefs).
1. Geoptie (best for agencies that want affordable, high-volume tracking with client-ready reporting)
AI visibility platform that pairs daily tracking with audits, recommendations and content generation for every client brand.

Geoptie tracks how brands appear in AI answers and runs each client as a separate brand with its own prompts, competitors and engines. Beyond visibility tracking, it covers the work that follows: GEO audit reports on a client's pages, prompt-level recommendations on what to fix, and content generation for the gaps, with audits and content unmetered in the dashboard. It is the lowest-priced tool in this list for both agency workloads in the cost table above, with Claude available on every plan.
Agency features.
- White-label reports on Professional and Enterprise: agency name, logo and accent color, Geoptie footer removed
- An 8-section PDF report (visibility, engines, competitors, prompts, citations, recommendations) exported on demand
- Prompts tracked daily in any of 123 markets
- Brand-scoped keys for the API and MCP server, covered among AI visibility tools with API and MCP
What the client sees. A PDF in the agency's branding and a free read-only login to their own brand, since seats are unlimited on every plan.
Limitations. Each brand tracks four engines at a time from the list above, though different clients can run different mixes.
Pricing
- Starter: $49/month ($41/month billed annually). 2 brands, 15 prompts.
- Professional: $99/month ($83/month billed annually). 10 brands, 100 prompts, white-label reports.
- Enterprise: $399/month ($333/month billed annually). Unlimited brands, 400 prompts, white-label reports.
- Extra 100 prompts: $99/month.
- No free plan or trial; the free GEO audit and rank trackers need no subscription.
2. Profound (best for enterprise agencies with large per-client budgets)
Enterprise AI visibility platform with a per-client agency plan and monthly pitch workspaces.

Profound appears on more agency tool lists than any other platform and is built for large brands. Its agency plan bills per client workspace, the highest published 10-client price in this list. Agencies with smaller retainers can compare Profound alternatives.
Agency features.
- 100 prompts per client workspace on ChatGPT, Perplexity and Google AI Overviews
- 5 agency seats and one consolidated bill
- 10 pitch workspaces a month, each with 25 prompts for 7 days
What the client sees. Dashboards shared by link or exported to PDF. Recurring sends are built through one of Profound's agents rather than a native scheduler.
Limitations. White-label is not part of the plan, Agency Growth has no API, and Claude sits on Enterprise. G2 reviewers mention occasional bugs and a steep learning curve.
Pricing
- Agency Growth: $99/month plus $399/month per client workspace ($4,089/month for 10 clients).
- Agency Enterprise: custom.
- Brands get a 7-day free trial; agencies use pitch workspaces instead.
3. Peec AI (best for agencies that want a dedicated agency plan with pitch projects)
AI search analytics with its own agency price list, a shared credit pool and pitch projects.

Peec AI is known for multilingual tracking and sentiment scoring, and it has the most agency-specific packaging of the GEO-native tools. For other routes, see Peec AI alternatives.
Agency features.
- Agency Growth: 25,000 credits across up to 10 client projects, where one credit is one prompt on one model for a day (about 277 prompts on three models)
- Pitch projects that track a prospect for 7 days and convert into a paid client
- Unlimited team users plus client viewer logins
- White-label reporting and an MCP server
What the client sees. A view-only share link and CSV exports, with Data Studio client dashboards from Scale. Scheduled reports run through the MCP server or Peec's agent.
Limitations. Perplexity and Claude start on Scale at $795, and every client project needs at least 900 credits.
Pricing
- Essential: $245/month ($205/month billed annually). 10,000 credits, 3 projects.
- Growth: $495/month ($420/month billed annually). 25,000 credits, 10 projects.
- Scale: $795/month ($675/month billed annually). 65,000 credits, 25 projects.
- Comprehensive: custom.
4. Semrush (best for agencies already reporting SEO in Semrush)
SEO suite with a standalone AI Visibility plan priced per domain.

For agencies whose client reports already live in Semrush, AI visibility drops into the same report as rankings and traffic. The plan is priced per domain, so the bill rises with every client.
Agency features.
- AI Visibility Base: 25 custom prompts per domain, ranked daily
- AI Visibility widgets inside My Reports
- Pro Report add-on for the agency's logo, colours and custom domain, with Semrush hidden as sender
- Brand sentiment across 68,000+ location-language combinations
What the client sees. A branded PDF sent daily, weekly or monthly. A client login is an extra user, from $45 a month.
Limitations. Twenty-five prompts per domain keeps each client's set small, Claude is not tracked, and reviewers often call the interface dense.
Pricing
- AI Visibility Base: $99/month per domain ($990/month for 10 clients). No free trial.
- Pro Report: $20/month per report. Base Report: $10/month.
- SEO + AI Search bundles: $199, $299 and $549/month (annual billing saves up to 17%).
5. Scrunch (best for larger agencies that pipe data into their own reporting)
AI visibility platform with an agency plan built around unlimited users and API outputs.

Scrunch has a dedicated agency flow, but Agency Core covers three brands, so a 10-client agency lands on custom Enterprise pricing. Cheaper options are in Scrunch AI alternatives.
Agency features.
- Agency Core: 3 brand workspaces, 250 prompts, 10,000 responses a month
- Unlimited user licences plus one prospecting licence per brand
- 3 pitch workspaces through the partner program
- API keys, an MCP server and Looker Studio
What the client sees. A login to Scrunch's reporting dashboard. Branded client material comes from white-label API outputs, which suits agencies running their own reporting stack.
Limitations. Claude, Gemini and Google AI Mode are Enterprise-only, and agencies without developer time get little from API-only white-label.
Pricing
- Agency Core: $500/month for 3 brands.
- Enterprise: custom, needed for 10 clients.
- Core (one brand): $250/month.
- 7-day free trial on Core and Agency Core.
6. Otterly AI (best for small agencies that want unlimited client workspaces cheaply)
Self-serve AI search monitoring with unlimited workspaces from the Standard plan.

Otterly AI is one of the cheapest ways to give every client a workspace: Standard includes unlimited workspaces and team members for $189 a month. A wider comparison sits in Otterly alternatives.
Agency features.
- Unlimited client workspaces on Standard and Premium
- A free partner program: 150 prompts on Standard, 500 on Premium, pitch workspaces and one invoice
- Looker Studio connector, API and MCP from Standard
What the client sees. A Looker Studio dashboard in the agency's branding, scheduled through Looker Studio. Otterly has no native white-label.
Limitations. Gemini, Google AI Mode and Claude are add-ons on Standard ($59, $59 and $109 a month). G2 reviewers praise ease of use but mention dashboard clutter at high prompt volumes.
Pricing
- Lite: $29/month ($25/month billed annually). 1 workspace, 15 prompts.
- Standard: $189/month ($160/month billed annually). 100 prompts.
- Premium: $489/month ($422/month billed annually). 400 prompts.
- Extra 100 prompts: $99/month. 7-day free trial.
7. SE Ranking (best for SEO agencies that want white-label on their own domain)
SEO suite with an AI Search add-on and the deepest white-label in this list.

With the Agency Pack, SE Ranking runs under the agency's logo, colours and domain, and reports go out from the agency's own mail server. AI tracking comes from the AI Search add-on on top of the SEO suite.
Agency features.
- Core: 10 projects with rank tracking, backlinks and audits
- AI tracking counted in checks, where one check is one prompt on one engine: 100 daily on Core, 250 on Growth, plus add-on packs of 200, 450 or 1,000
- Agency Pack: branded PDFs, own-domain platform, unlimited scheduled reports, 30 client seats
- Looker Studio, AgencyAnalytics and Whatagraph connectors
What the client sees. A login on the agency's domain and branded reports on a schedule, with AI data reaching reports through the connectors.
Limitations. Checks count every engine separately, so 100 prompts on four engines already needs 400 checks. The Agency Pack is annual billing only, Claude is not tracked, and the Lead Generator widget audits on-page SEO rather than AI visibility.
Pricing
- Core: $129/month ($103.20/month billed annually).
- AI Search add-on: 200 checks $89/month, 450 checks $179/month, 1,000 checks $345/month (20% off annually).
- Agency Pack: +$69/month, annual billing only.
- 14-day free trial on Core.
8. Ahrefs Brand Radar (best for agencies already on Ahrefs that want market-level AI share of voice)
AI visibility layer on the Ahrefs SEO suite, backed by an index of 462M+ real search prompts.

Brand Radar's strength is scale: its 462M+ prompt index shows how a client's market appears in AI answers without writing prompts first. It fits agencies already paying for Ahrefs, but it is not organised around clients.
Agency features.
- Custom Prompts bundled with every plan (5 on Lite, 10 on Standard, 20 on Advanced)
- Report Builder with AI share-of-voice widgets
- Scheduled emailed PDFs from Standard
- Claude on Custom Prompts, at 8 checks per update
What the client sees. An Ahrefs-branded report. Ahrefs does not allow white-labelling, and a client login means an extra user.
Limitations. There are no client workspaces, and each plan includes one user.
Pricing
- Lite: $129/month ($107.50/month billed annually). Standard: $249/month. Advanced: $449/month.
- Custom Prompt packages: $50, $100 or $250/month.
- AI Visibility Index: $199/month per platform or $699/month for all. No free trial.
- Extra users: $40 to $80/month.
9. AthenaHQ (best for agencies that want scheduled client reports by email or Slack)
Credit-based GEO platform with scheduled reports and shareable pitch reports.

AthenaHQ covers the longest engine list in this group and sends client reports on a schedule. Agencies buy through Enterprise, with discounted licences on request. See AthenaHQ alternatives for published-price options.
Agency features.
- Scheduled reports weekly, monthly or quarterly by email or Slack, plus PDF
- Pitch reports with public share links (10 prompts, 10 competitors)
- Unlimited seats with role-based access
- A credit pool where 1 credit buys one analysed AI response
What the client sees. Reports in their inbox or Slack on a fixed cadence. White-label is not part of the plans, and pitch reports carry "Powered by AthenaHQ".
Limitations. Engines use credits at different rates, so a 10-client bill is hard to forecast. G2 reviewers praise the interface but cite premium pricing.
Pricing
- Essential: free, 300 credits, 5 engines.
- Starter: $295/month ($245/month billed annually). 3,600 credits, 11 models.
- Enterprise (agencies): custom.
How to choose
- A small roster, around 100 prompts in total: Geoptie Professional at $99 with white-label, or Otterly Standard at $189 if a Looker Studio dashboard is enough. Smaller budgets are covered in AI visibility tools under $100.
- 10 or more clients with full prompt sets: Geoptie Enterprise at $399 for 400 daily prompts and unlimited brands; Otterly Premium at $489 if Claude is not needed.
- Enterprise clients with large retainers: Profound, at $399 per client workspace.
- Already reporting in Semrush or SE Ranking: add AI tracking there, at $99 per domain or from $89 for 200 checks.
- Branded dashboards on your own domain: SE Ranking with the Agency Pack.
- Pitching prospects: Geoptie's free GEO audit needs no account; Profound, Peec, Scrunch and Otterly's partner program offer pitch workspaces.
- Outsourcing the work: agencies that would rather resell can look at GEO services.
FAQ
How much does AI visibility tracking cost for 10 clients?
It depends on prompts more than clients. At 40 prompts per client on four engines, Geoptie Enterprise covers 10 clients for $399 a month, Otterly Premium for $489 and Peec AI Agency Scale for $795. Semrush costs $990 but caps each client at 25 prompts, and Profound's per-client workspaces come to $4,089. SE Ranking, Scrunch and AthenaHQ quote that volume on request.
Which GEO tools offer white-label reports?
Geoptie includes white-label reports on Professional and Enterprise, with the agency's name, logo and accent color. SE Ranking's Agency Pack goes furthest, with a branded platform on the agency's domain and scheduled sends. Semrush brands reports through its $20 Pro Report, and Peec AI includes white-label on its agency plans. Otterly uses Looker Studio, Scrunch brands API outputs, and Ahrefs does not allow it.
Can clients get their own login to see their AI visibility?
On most tools, yes. Geoptie gives each client a free read-only login to their own brand, with unlimited seats on every plan. Otterly, Scrunch and AthenaHQ also include unlimited users, and Peec AI includes client viewer logins. Semrush charges from $45 per extra user, Ahrefs from $40, and Profound's Agency Growth comes with 5 agency seats.
Can a GEO tool audit a prospect before they sign?
Yes. Geoptie's free GEO audit runs on any domain without an account, which suits a quick check before a pitch. Profound includes 10 pitch workspaces a month, Peec AI runs pitch projects that convert into paid clients, Scrunch includes 3 pitch workspaces, and Otterly's partner program adds them too. AthenaHQ shares pitch reports through public links.
Do agencies need a separate GEO tool if they already pay for Semrush or Ahrefs?
Often, yes. Semrush sells AI visibility as a separate $99 plan per domain with 25 prompts, and Ahrefs Lite includes five custom prompts, one user and no white-label. Both work for a few clients beside existing SEO reporting; past that, a dedicated tool costs less per client. This guide to AEO vs GEO vs SEO explains how the disciplines overlap.
How many AI engines should an agency track per client?
A practical set is three or four per client. ChatGPT and Google's AI answers belong in almost every set, with Perplexity, Gemini, Claude or Copilot added based on where the client's buyers search. Since needs differ between clients, per-client engine settings help: Geoptie lets each brand pick its own four, so a B2B client and a retail client can run different mixes.
Next step for your client roster
Agencies can price the whole roster by prompts rather than seats or workspaces on Geoptie's plans: Professional at $99 for 100 daily prompts across 10 brands, Enterprise at $399 for 400 across unlimited brands, both with white-label reports and free client logins. Before the next pitch, run the prospect's site through the free GEO audit and bring the result to the meeting.




