AI search is changing how customers discover brands. Instead of clicking through Google results, users now ask ChatGPT, Perplexity, and Google AI for direct answers—and your brand is either getting cited or getting ignored.

We tested 20+ GEO tools to find which platforms actually help you show up in AI-generated responses. Here are the 11 that deliver real results.

What Are GEO Tools?

GEO tools help brands get discovered and cited by AI search engines like ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. Unlike traditional SEO tools that focus on Google rankings, GEO tools optimize your content to appear in AI-generated answers.

This practice is called Generative Engine Optimization (GEO). As Gartner predicts traditional search volume will drop 25% by 2026 due to AI assistants, brands that ignore GEO risk becoming invisible in the new search landscape.

The best GEO tools combine two core functions: monitoring (tracking where and how your brand appears in AI answers) and optimization (improving your content to earn more citations).

Best GEO Tools 2026: Quick Comparison

Top 11 GEO Tools Reviewed

1. Geoptie — Best All-in-One GEO Platform

Pricing: $49/mo (Starter) | $99/mo (Professional) | $199/mo (Enterprise) Free Trial: 14 days

Geoptie is purpose-built for Generative Engine Optimization, combining AI visibility tracking with content optimization tools in a single platform. Unlike most competitors that only offer monitoring, Geoptie helps you both track and improve your AI search presence.

The platform tracks visibility across ChatGPT, Claude, Perplexity, Google AI Overviews, and Gemini. You get competitor citation analysis, detailed GEO audit reports, a content studio for AI-optimized content, and a keyword finder for AI search opportunities.

Free Tools Available: GEO Audit, Content Checker, Keyword Finder, Rank Tracker, GEO Checklist, Cannibalization Checker, and Backlink Finder—all available without a subscription.

Pros: Most affordable all-in-one solution; combines tracking and optimization; seven free tools; 14-day trial

Cons: Newer platform; focused specifically on GEO rather than traditional SEO

Bottom Line: Geoptie delivers the best value for teams that need both monitoring and optimization without enterprise pricing. At $49/mo, it costs 85-90% less than comparable all-in-one platforms.

2. Profound — Best for Enterprise Brands

Pricing: $499/mo (Lite) | $1,499/mo (Agency Growth) | Custom (Enterprise) Free Trial: No (demo required)

Profound has established itself as the market leader for enterprise AI visibility, backed by $35M in Series B funding from Sequoia Capital. The platform monitors 10+ AI engines including ChatGPT (with GPT-5.2 support), Claude, Perplexity, Google AI Overviews, Gemini, Copilot, DeepSeek, and Grok.

What sets Profound apart is its three-dimensional data approach: AI results data, 400M+ real user prompts via Conversation Explorer, and AI crawler analytics. The platform offers SOC 2 Type II and HIPAA compliance with dedicated strategist support.

Pros: Most comprehensive enterprise solution; strongest security certifications; G2 Winter 2026 AEO Leader

Cons: Expensive; no free trial; requires sales process

Bottom Line: Right choice for enterprises with significant budgets and compliance requirements. Mid-market teams will find better value elsewhere.

3. Semrush AI Visibility Toolkit — Best for Semrush Users

Pricing: $99/mo standalone | $199/mo+ (Semrush One bundle) Free Trial: No

Semrush has integrated AI visibility tracking into its ecosystem through the AI Visibility Toolkit. For teams already invested in Semrush, this add-on provides a unified view of traditional SEO and AI search performance.

The toolkit offers AI Visibility Score benchmarking, prompt tracking (25-200 prompts based on plan), brand performance reports, and competitor comparison.

Pros: Seamless integration with Semrush; familiar interface; combines SEO and AI data

Cons: $99/mo per additional domain; limited to 3-4 AI engines; prompt limits can be restrictive

Bottom Line: Natural extension for Semrush users. Teams starting fresh may find purpose-built GEO tools offer more features for similar pricing.

4. Ahrefs Brand Radar — Best for Ahrefs Users

Pricing: $129/mo (Ahrefs Lite includes basic) | $199/mo per AI index | $699/mo (6-index bundle) Free Trial: Beta indexes currently free

Ahrefs Brand Radar takes a comprehensive approach to brand visibility, tracking mentions across AI answers, YouTube, TikTok, Reddit, and traditional web citations. With a database of 250M+ prompts, it offers significant research capabilities.

The platform provides competitive benchmarking, citation source analysis, and distinguishes between simple mentions and traffic-driving citations.

Pros: Largest prompt database (250M+); multi-channel tracking beyond AI; seamless for Ahrefs users

Cons: Full AI coverage requires expensive add-ons ($699/mo); still in beta; monitoring only—no optimization guidance

Bottom Line: Powerful for research but expensive for full access. Best suited for existing Ahrefs users.

5. Gauge — Best for Competitive Intelligence

Pricing: Custom (contact for pricing) Free Trial: Demo only

Gauge is a YC-backed platform built for data-driven teams wanting actionable competitive intelligence. The platform tracks ChatGPT, Perplexity, Gemini, and Google AI Overviews with deep competitor gap analysis.

Key differentiators include GA4 integration for traffic attribution, an action center with prioritized recommendations, and white-glove onboarding for all tiers. Gauge claims customers see 3-5x visibility uplift in the first month.

Pros: YC-backed; scientific approach; actionable recommendations; proven case studies

Cons: No public pricing; requires demo

Bottom Line: Excellent for growth-stage companies wanting data-driven competitive intelligence and willing to invest in a sales conversation.

6. Goodie AI — Best Comprehensive Enterprise GEO

Pricing: Starting at $495/mo Free Trial: No

Goodie AI positions itself as the most complete GEO platform, combining monitoring, optimization, attribution, and content intelligence. Built specifically for GEO from day one, it avoids the compromises of SEO tools adding AI features as afterthoughts.

The platform tracks visibility across ChatGPT, Gemini, Perplexity, Claude, Copilot, and DeepSeek with optimization guidance and citation gap analysis.

Pros: Purpose-built for GEO; comprehensive feature set; combines monitoring and optimization

Cons: Enterprise pricing excludes smaller teams; no free trial

Bottom Line: Serves enterprises wanting a dedicated GEO solution without the compliance overhead of Profound.

7. Bear AI — Best Mid-Market All-in-One

Pricing: Starting at $199/mo Free Trial: No

Bear AI combines monitoring with content generation, helping brands not just track visibility but actively improve it. The platform covers 6+ AI engines and includes automated outreach workflows.

A unique feature is AI traffic identification—Bear helps you recognize and convert visitors coming from ChatGPT and other AI sources.

Pros: Combines monitoring with content generation; broad engine coverage; helps convert AI traffic

Cons: Mid-tier pricing; less established than major SEO brands

Bottom Line: Strong choice for mid-market teams wanting monitoring plus content creation without juggling multiple tools.

8. Peec AI — Best for Visibility Analytics

Pricing: €89/mo Starter (~$104) | €199/mo Pro (~$232) | €499/mo Enterprise (~$580) Free Trial: Yes

Peec AI delivers clean, intuitive dashboards for tracking brand visibility, position, and sentiment across AI search engines. The platform emphasizes actionable insights over raw data.

Notable features include AI-suggested prompts with search volume data, source analysis for citation opportunities, and unlimited seats on all plans.

Pros: Clean interface; sentiment tracking; unlimited users; strong reporting

Cons: Monitoring only—no optimization tools; additional engines require add-ons; EUR pricing

Bottom Line: Excels at analytics and reporting. Teams needing optimization will need to pair it with other tools.

9. Rankscale — Best Budget GEO Tracker

Pricing: $20/mo (Essential) | ~$100/mo (Professional) | $780/mo (Enterprise) Free Trial: No (credit-based, pay-as-you-go)

Rankscale offers the most affordable entry into GEO tracking with a flexible credit-based model. The platform tracks ChatGPT, Claude, Perplexity, and Google AI Overviews with region and keyword-specific monitoring.

You get a brand dashboard with Visibility Score, citation analysis showing which sites get cited instead of yours, and AI Readiness Score audits. The founder-led team ships updates multiple times per week based on community feedback.

Pros: Most affordable ($20/mo); praised UX; specific regional tracking; pay-as-you-go flexibility

Cons: More technical than user-friendly; credits burn fast at scale

Bottom Line: Best option for teams testing GEO on a tight budget without committing to monthly subscriptions.

10. Otterly.AI — Best Budget Monitoring Tool

Pricing: $25/mo (Lite) | $189/mo (Standard) | $989/mo (Pro) Free Trial: 14 days

Otterly.AI makes GEO monitoring accessible with an entry-level plan at just $25/month. The platform tracks brand mentions and citations across six AI engines with automated weekly reports.

The GEO audit tool analyzes 25+ on-page factors, and integration with Semrush App Center makes it easy to add to existing workflows.

Pros: Very affordable; 14-day free trial; Gartner Cool Vendor 2025; simple setup

Cons: Lite plan limited to ~10 prompts; costs scale significantly with volume

Bottom Line: Excellent for teams testing GEO on a budget. The free trial makes it risk-free to start.

11. HubSpot AI Search Grader — Best Free Option

Pricing: Free

HubSpot’s AI Search Grader offers a free way to understand how your brand appears in AI-generated search results. It scans ChatGPT, Perplexity, and Gemini to evaluate mention frequency, sentiment, and competitive positioning.

Pros: Completely free; quick assessment; no commitment required

Cons: One-time assessment only; no ongoing monitoring; no optimization guidance

Bottom Line: Use as a free diagnostic before committing to paid tools. Great starting point for GEO beginners.

Frequently Asked Questions

Conclusion

The AI search landscape is evolving rapidly, and brands that invest in GEO now will have significant advantages as AI-generated answers become more prevalent.

Our top recommendations:

For most teams: Geoptie offers the best combination of features and value, delivering all-in-one GEO capabilities at $49/mo.

For enterprises: Profound provides the most comprehensive enterprise solution with compliance certifications, though at premium pricing ($499/mo).

For existing tool users: Semrush AI Toolkit and Ahrefs Brand Radar integrate well with their respective ecosystems.

For budget-conscious teams: Rankscale ($20/mo) and Otterly.AI ($25/mo) provide affordable entry points, while HubSpot AI Search Grader is completely free.

For competitive intelligence: Gauge delivers data-driven insights with proven results for growth-stage companies.

The most important step is starting. Use the free trials and assessment tools to understand your current AI visibility, then choose the platform that fits your budget and needs.