AI search is changing how customers discover brands. Instead of clicking through Google results, users now ask ChatGPT, Perplexity, and Google AI for direct answers — and your brand is either getting cited or getting ignored. We tested 25+ AI SEO tools to find which platforms actually help you show up in AI-generated responses. Here are the 12 that deliver real results.

What Are AI SEO Tools?

AI SEO tools help brands get discovered and cited by AI search engines like ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. Unlike traditional SEO tools that focus on Google rankings, AI SEO tools optimize your content to appear in AI-generated answers.

This practice is called Generative Engine Optimization (GEO). As Gartner predicts traditional search volume will drop 25% by 2026 due to AI assistants, brands that ignore GEO risk becoming invisible in the new search landscape.

The best AI SEO tools combine two core functions: monitoring (tracking where and how your brand appears in AI answers) and optimization (improving your content to earn more citations). Most tools only offer monitoring, which is why all-in-one platforms deliver better ROI.

Best AI SEO Tools 2026: Quick Comparison

Top 12 AI SEO Tools Reviewed

1. Geoptie — Best All-in-One AI SEO Platform

Pricing: $49/mo (Starter) | $99/mo (Professional) | $199/mo (Enterprise)
Annual: $41/mo | $83/mo | $166/mo
Free Trial: 14 days | Best For: SMBs, agencies, marketers wanting complete GEO solution

Geoptie is purpose-built for Generative Engine Optimization, combining AI visibility tracking with content optimization tools in a single platform. Unlike most competitors that only offer monitoring, Geoptie helps you both track and improve your AI search presence.

Key Features:

• AI visibility tracking across major search engines
• Competitor citation analysis and benchmarking
• Detailed GEO audit reports with actionable recommendations
• Content studio for AI-optimized content creation
• Keyword finder for AI search opportunities
• Rank tracker for monitoring progress

Free Tools Available: Geoptie offers seven free tools without requiring a subscription: GEO Audit, Content Checker, Keyword Finder, Rank Tracker, GEO Checklist, Cannibalization Checker, and Backlink Finder. This makes it easy to evaluate the platform before committing.

Pros: Most affordable all-in-one solution on the market; combines tracking and optimization (rare); generous 14-day trial; seven free tools available; unlimited audit reports and content analyses on all plans.

Cons: Newer platform compared to legacy SEO tools; focused specifically on GEO rather than traditional SEO metrics.

Bottom Line: Geoptie delivers the best value for teams that need both monitoring and optimization without enterprise pricing. At $49/mo, it costs 85-90% less than comparable all-in-one platforms like AthenaHQ ($295/mo) or Goodie AI ($495/mo).

2. Profound — Best for Enterprise Brands

Pricing: $99/mo (Starter) | $399/mo (Growth) | $499/mo (Lite) | Custom (Enterprise)
Free Trial: No (demo required) | Best For: Fortune 500, regulated industries, large agencies

Profound has established itself as the market leader for enterprise AI visibility, backed by $35M in Series B funding from Sequoia Capital. The platform offers comprehensive monitoring across 10+ AI engines and includes advanced features like shopping visibility tracking and workflow automation.

Key Features:

• Answer Engine Insights dashboard
• Prompt volume research
• Agent Analytics for crawler tracking
• Shopping visibility for e-commerce
• Workflow automation tools
• SOC 2 Type II and HIPAA compliance

Pros: Most comprehensive enterprise solution; strongest security certifications; dedicated strategist support; proven case studies with Fortune 500 brands.

Cons: Expensive—Growth plan ($399/mo) required for multi-engine tracking; Starter plan limited to ChatGPT only; no free trial; requires demo and sales process.

Bottom Line: Profound is the right choice for enterprises with significant budgets and compliance requirements. However, mid-market teams will find the pricing prohibitive and may get better value from more affordable alternatives.

3. Semrush AI Visibility Toolkit — Best for Semrush Users

Pricing: $99/mo standalone | $199/mo+ (Semrush One bundle)
Free Trial: 7-14 days (Semrush One only) | Best For: Teams already using Semrush for SEO

Semrush has integrated AI visibility tracking into its ecosystem through the AI Visibility Toolkit. For teams already invested in Semrush, this add-on provides a unified view of traditional SEO and AI search performance in one platform.

Key Features:

• AI Visibility Score benchmarking
• Prompt tracking (25-200 prompts based on plan)
• Brand Performance reports
• Competitor comparison
• Site audit for AI crawlability

Pros: Seamless integration with existing Semrush workflows; familiar interface; combines SEO and AI data; strong competitive intelligence.

Cons: $99/mo per additional domain; limited to 3-4 AI engines currently; no free trial for standalone toolkit; prompt limits can be restrictive.

Bottom Line: If you already use Semrush for SEO, the AI Visibility Toolkit is a natural extension. However, teams starting fresh may find purpose-built GEO tools offer more features for similar or lower prices.

4. Ahrefs Brand Radar — Best for Ahrefs Users

Pricing: $129/mo (Ahrefs Lite includes basic access) | $199/mo per AI index add-on | $699/mo (6-index bundle)
Free Trial: Beta indexes currently free | Best For: Teams using Ahrefs wanting brand visibility insights

Ahrefs Brand Radar takes a comprehensive approach to brand visibility, tracking mentions across AI answers, YouTube, TikTok, Reddit, and traditional web citations. With a database of 250M+ prompts, it offers significant research capabilities.

Key Features:

• Massive prompt database (250M+)
• Multi-channel tracking (AI, video, social, web)
• Competitive benchmarking
• Citation source analysis
• Custom prompt tracking

Pros: Extensive data coverage; goes beyond just AI to track brand visibility everywhere; seamless for existing Ahrefs users; research-oriented approach.

Cons: Full AI coverage requires expensive add-ons ($699/mo for bundle); still in beta with reported accuracy issues; no optimization guidance—monitoring only.

Bottom Line: Brand Radar is powerful for research but expensive for full access. Teams needing optimization guidance alongside monitoring should consider alternatives.

5. Peec AI — Best for Visibility Analytics

Pricing: €89/mo Starter (~$104) | €199/mo Pro (~$232) | €499/mo Enterprise (~$580)
Free Trial: Yes | Best For: Marketing teams focused on analytics and reporting

Peec AI delivers clean, intuitive dashboards for tracking brand visibility, position, and sentiment across AI search engines. The platform emphasizes actionable insights over raw data, making it accessible for teams new to GEO.

Key Features:

• Visibility, position, and sentiment tracking
• AI-suggested prompts with search volume data
• Source analysis for citation opportunities
• Competitor benchmarking
• Looker Studio connector and API
• Unlimited seats on all plans

Pros: Clean interface; sentiment tracking included in mid-tier plan; unlimited users even on Starter; strong reporting capabilities; European company with GDPR focus.

Cons: Primarily monitoring—no content optimization tools; additional engines (Claude, DeepSeek) require add-ons; pricing in Euros may fluctuate for US customers.

Bottom Line: Peec AI excels at analytics and reporting. Teams that need optimization guidance will need to pair it with other tools or choose an all-in-one platform.

6. Otterly.AI — Best Budget Monitoring Tool

Pricing: $29/mo (Lite) | $189/mo (Standard) | $989/mo (Pro)
Free Trial: 14 days | Best For: SMBs and startups wanting affordable entry point

Otterly.AI makes AI search monitoring accessible with an entry-level plan at just $29/month. The platform focuses on brand mentions, citation tracking, and GEO auditing across six AI engines, earning recognition as a Gartner Cool Vendor in 2025.

Key Features:

• Brand mention and citation tracking
• GEO audit tool (25+ on-page factors)
• Keyword-to-prompt conversion
• Automated weekly reports
• Semrush App Center integration

Pros: Most affordable entry point for AI monitoring; 14-day free trial; recognized by Gartner and G2; simple setup and interface.

Cons: Lite plan limited to ~10 prompts; costs scale significantly with prompt volume; optimization guidance is basic compared to dedicated tools.

Bottom Line: Otterly.AI is excellent for teams testing the GEO waters on a budget. Those needing comprehensive tracking or optimization should consider higher tiers or alternatives.

7. ZipTie.dev — Best for Google AI Overviews Focus

Pricing: Starting at $69/mo
Free Trial: Yes | Best For: Teams prioritizing Google AI Overviews visibility

ZipTie.dev specializes in Google AI Overviews tracking, offering two years of specialized expertise in what AI engines reward. The platform combines monitoring with content optimization guidance at a competitive price point.

Key Features:

• AI success scores for prioritization
• Content optimization recommendations
• Competitor tracking and benchmarking
• Query categorization by topic
• Site indexing monitoring

Pros: Strong Google AI Overviews expertise; combines monitoring with optimization; competitive pricing; content guidance included.

Cons: Limited to three AI engines (ChatGPT, AI Overviews, Perplexity); newer platform with smaller user base.

Bottom Line: ZipTie.dev offers solid value for teams focused specifically on Google AI visibility. Those needing broader engine coverage should look elsewhere.

8. Rankability AI Analyzer — Best for Agencies with Coaching

Pricing: $149/mo (includes AI Analyzer + Content Optimizer)
Free Trial: Yes | Best For: Agencies wanting expert guidance alongside tools

Rankability bundles AI visibility tracking with content optimization tools and monthly coaching calls from SEO experts. This combination of software and guidance makes it unique among GEO platforms.

Key Features:

• AI visibility tracking across 6+ engines
• Real-time content scoring and optimization
• Revenue attribution capabilities
• Monthly expert coaching calls
• Integrated with content optimizer

Pros: Expert coaching included—not just software; combines tracking with proven content tools; revenue attribution for ROI measurement; strong agency focus.

Cons: Higher price point than monitoring-only tools; coaching value depends on team needs; may be overkill for simple monitoring requirements.

Bottom Line: Rankability is ideal for agencies and consultants who want both tools and strategic guidance. The coaching calls add significant value for teams building GEO expertise.

9. AthenaHQ — Best for Technical Automation

Pricing: Starting at $295/mo
Free Trial: Yes | Best For: Technical SEO agencies wanting workflow automation

AthenaHQ was one of the first purpose-built GEO platforms, featuring an Action Center that provides specific fix recommendations. The platform emphasizes automation and includes content optimization on all plans.

Key Features:

• Multi-engine citation tracking
• Action Center with recommended fixes
• Real-time monitoring and alerts
• Content optimization (credit-based)
• Automated workflows

Pros: Actionable recommendations, not just data; automation capabilities for agencies; content optimization included; established platform with track record.

Cons: Credit-based optimization can get expensive at scale; starting price of $295/mo is steep for smaller teams; primarily ChatGPT-focused on lower tiers.

Bottom Line: AthenaHQ suits technical SEO agencies comfortable with automation workflows. Teams seeking simpler solutions or tighter budgets have more affordable options.

10. HubSpot AI Search Grader — Best Free Option

Pricing: Free
Best For: Getting a baseline visibility assessment before investing in paid tools

HubSpot’s AI Search Grader offers a free way to understand how your brand appears in AI-generated search results. It scans ChatGPT, Perplexity, and Gemini to evaluate mention frequency, sentiment, and competitive positioning.

Key Features:

• Brand mention frequency analysis
• Sentiment evaluation
• Competitor comparison
• Basic visibility scoring

Pros: Completely free; quick assessment; no commitment required; good starting point for GEO beginners.

Cons: One-time assessment, not ongoing monitoring; no optimization guidance; limited depth compared to paid tools; no historical tracking.

Bottom Line: Use HubSpot AI Search Grader as a free diagnostic before committing to paid tools. It provides valuable baseline data but isn’t a replacement for comprehensive GEO platforms.

11. Goodie AI — Best Comprehensive Enterprise GEO

Pricing: Starting at $495/mo
Free Trial: No | Best For: Enterprises wanting complete GEO solution

Goodie AI positions itself as the most complete GEO platform, combining monitoring, optimization, attribution, and content intelligence. Built specifically for GEO from day one, it avoids the compromises of SEO tools adding AI features as afterthoughts.

Key Features:

• Cross-engine visibility tracking
• Optimization guidance and recommendations
• Attribution modeling
• Content intelligence
• Competitive analysis

Pros: Purpose-built for GEO; comprehensive feature set; combines all GEO functions in one platform; strong for enterprises serious about AI search.

Cons: $495/mo starting price excludes smaller teams; no free trial; less established than some competitors.

Bottom Line: Goodie AI serves enterprises wanting a dedicated, comprehensive GEO solution. The price point reflects its enterprise positioning.

12. Scrunch AI — Best for Deep Enterprise Analysis

Pricing: Custom (Enterprise)
Free Trial: Demo only | Best For: Large organizations needing detailed segmentation and compliance

Scrunch AI offers enterprise-grade GEO capabilities with detailed segmentation, prompt-level analysis across all major engines, and SOC 2 Type II compliance. The platform is designed for organizations requiring deep, customizable analysis.

Key Features:

• Detailed segmentation architecture
• Prompt-level analysis across all major LLMs
• Sentiment and share-of-voice tracking
• Enterprise security compliance
• Custom reporting and filters

Pros: Deepest analysis capabilities; enterprise-grade security; highly customizable; covers all major AI engines.

Cons: Enterprise-only pricing; requires demo and sales process; complex for smaller teams; overkill for basic monitoring needs.

Bottom Line: Scrunch AI fits large enterprises needing maximum analytical depth and compliance. Most teams will find more accessible options better suited to their needs.

Frequently Asked Questions

Conclusion

The AI search landscape is evolving rapidly, and brands that invest in GEO now will have significant advantages as AI-generated answers become more prevalent.

Our top recommendations:

• For most teams: Geoptie offers the best combination of features and value, delivering all-in-one GEO capabilities at $49/mo—a fraction of what competitors charge for similar functionality.
• For enterprises: Profound provides the most comprehensive enterprise solution with compliance certifications and white-glove support, though at premium pricing.
• For existing tool users: Semrush AI Toolkit and Ahrefs Brand Radar integrate well with their respective ecosystems, offering familiar workflows for teams already invested in those platforms.
• For budget-conscious teams: Otterly.AI and HubSpot AI Search Grader provide affordable entry points to start understanding your AI visibility.

The most important step is starting. Use the free trials and assessment tools available to understand your current AI visibility, then choose the platform that best fits your budget and needs. The brands that act now will be the ones AI recommends tomorrow.