10 Best AI Visibility Tools for 2026

Ask ChatGPT or Google's AI Mode for the best software in your category and the answer names a handful of brands, often with a few cited sources underneath. Whether your brand makes that shortlist, and what the answer says about it, is what AI visibility tools measure. They run the questions your buyers ask through the AI engines every day and record who gets mentioned, which pages get cited and how each brand is described.

Picking one takes more digging than it should. The comparison articles that rank for this search quote different prices for the same tool, several still list plans that vendors have retired, and engine lists rarely say which engines the entry plan actually includes. The ten AI visibility tracking tools below come from the names that keep appearing in the comparisons AI engines themselves cite for this question, and every price, plan and engine was checked on each vendor's own site in November 2026.

TL;DR: the best AI visibility tools by use case

• Geoptie: best overall, with daily tracking, recommendations and unlimited content work from $49 a month, and 10 client brands with white-label reports at $99
• Profound: best for enterprise programs that want prompt-volume data and up to nine engines on a custom contract
• Semrush: best for SEO teams that already report in Semrush and want AI visibility next to rankings
• Otterly AI: best entry price, at $29 a month for 15 prompts on four engines

Those four cover most buyers. The full comparison follows.

AI visibility tools compared

What is an AI visibility tool?

An AI visibility tool tracks how a brand shows up in answers from AI assistants and AI search: ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, and Google's AI Overviews and AI Mode. The unit of measurement is the prompt, a question a buyer might type, such as "best payroll software for a 20-person company". The tool sends each prompt to the selected engines on a schedule, daily on most plans in this list, saves every answer and pulls out the parts that matter:

• whether the brand is mentioned, and where it sits among the brands named
• which pages and domains the answer cites as sources
• the sentiment of what the answer says about the brand
• share of voice against the competitors that appear instead

Tracking shows where a brand is missing. Some tools stop at the dashboard; others turn the data into recommendations, audits or new content, which is why the table above has a column for it.

Engine coverage needs the closest reading. Many vendors advertise a long engine list that only the top plan unlocks, and Claude in particular is often kept for enterprise contracts. Each entry below says which engines the entry price covers.

How the ten tools were chosen

Asked for the best AI visibility tools, ChatGPT, Copilot and Google's AI Overviews cite a couple of dozen comparison articles. The tools below are drawn from the names those articles return to most often, from category specialists such as Profound, Peec AI and Otterly to the AI modules of SEO suites like Semrush, Ahrefs and SE Ranking, plus Geoptie, which publishes this guide. Prices are for monthly billing as each vendor listed them in November 2026, with annual rates in brackets where they differ.

1. Geoptie (best for teams and agencies that want tracking, fixes and client reports on one plan)

Geoptie tracks a brand across seven AI engines and then does something with the result. Every tracked prompt feeds a list of prioritized recommendations, and the Content Studio turns those gaps into briefs and drafts, with audits, recommendations, content generation and content optimization unlimited from the $49 Starter plan. That suits an in-house team watching one or two brands. For agencies, Professional covers 10 brand workspaces with white-label AI visibility reports at $99 a month, and Business removes the brand limit. Each brand picks any four of ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Google AI Mode and Microsoft Copilot, with no surcharge for any engine.

Key features

• Daily tracking of mentions, citations and sentiment on every answer, with competitor share of voice
• Cited sources in the order each engine returned them, plus your most cited pages and domains
• Unlimited audit reports, recommendations, content generation and content optimization on every plan
• Tracking in 123 countries, one market per prompt
• White-label PDF reports with your name, logo and colors on Professional and Business, with several clients exported at once
• REST API and MCP server on Professional and Business; unlimited seats, with free read-only access for clients

Pricing

• Starter: $49/mo ($41/mo billed annually): 15 prompts, 2 brands
• Professional: $99/mo ($83/mo billed annually): 100 prompts, 10 brands, white-label reports, API and MCP
• Business: $249/mo ($208/mo billed annually): 300 prompts, unlimited brands; 100 more prompts for $99/mo
• No free plan or trial; the free GEO audit and AI rank tracker run without a subscription. Full details are on Geoptie's plans page.

Pros

• 10 brand workspaces with white-label reports at $99 a month
• No credit pool or usage meter on audits, recommendations or content
• Claude, AI Overviews and AI Mode on the $49 plan with no add-on fee

Cons

• No free trial; the free audit and rank tracker are the way to try it before paying
• Reports are generated on demand, with no scheduled delivery

2. Semrush (best for SEO teams that already report in Semrush)

Semrush sells AI visibility two ways. The standalone AI Visibility plan costs $99 a month per domain and tracks 25 custom prompts daily across ChatGPT, Google's AI surfaces, Gemini and Perplexity. The SEO + AI Search plans fold the same tracking into the full SEO suite. For a team that already reports keyword rankings in Semrush, having AI visibility in the same place is the main draw, and Position Tracking on any Semrush plan also flags which tracked keywords trigger a Google AI Overview and whether the site is cited in it.

Key features

• AI Visibility Score benchmarked against competitors, with daily prompt rankings
• Sentiment and narrative data across more than 68,000 location and language combinations, refreshed weekly
• Competitor research showing prompts where rivals are cited and you are not
• AI Search Site Audit that checks access for the major AI crawlers

Pricing

• AI Visibility: $99/mo per domain: 25 prompts, 1 domain
• SEO + AI Search Starter: $199/mo ($165.17/mo billed annually): 50 daily prompts, 5 sites
• Pro+: $299/mo ($248.17/mo billed annually): 100 daily prompts, 15 sites
• Advanced: custom
• Extra users from $45/mo; white-label reports through the $20/mo Pro Report add-on. The SEO + AI Search plans start with a free trial.

Pros

• AI visibility next to rankings, backlinks and site audits in one subscription
• Sentiment broken down by market at a depth few tools publish

Cons

• No Claude tracking on any plan
• 25 prompts on the $99 plan is a small set; more prompts mean the $199 suite plan
• Content creation is a separate Content Toolkit from $60/mo

3. Otterly AI (best for small teams that want the lowest monthly bill)

Otterly AI has the cheapest paid entry in this list: $29 a month for 15 daily prompts on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini, Google AI Mode and Claude are paid add-ons priced per plan, so the bill climbs as engines are added. Citation reporting is strong for the price, with every cited URL stored per prompt and engine and link positions followed over time, and citation analysis is included on the entry plan. Teams weighing it against other options can compare the Otterly alternatives.

Key features

• Brand mentions, sentiment and a Brand Visibility Index per engine
• Every cited URL stored and grouped by domain, with a view of new and lost citations
• Unlimited countries, languages and team members on every plan
• API, MCP and a Looker Studio connector from Standard

Pricing

• Lite: $29/mo ($25/mo billed annually): 15 prompts, 1 workspace
• Standard: $189/mo ($160/mo billed annually): 100 prompts, unlimited workspaces
• Premium: $489/mo ($422/mo billed annually): 400 prompts
• Enterprise: custom, from 1,000 prompts
• Engine add-ons per month: Gemini and AI Mode $9 / $59 / $149 each, Claude $29 / $109 / $439 (Lite / Standard / Premium). Free trial available.

Pros

• Lowest entry price in the category, with citation tracking included
• Unlimited seats and countries on every plan
• A free agency partner program adds prompts and pitch workspaces on Standard and Premium

Cons

• Three of the seven engines cost extra, and Claude on Premium adds $439 a month
• Lite is one workspace with no API or MCP
• No native white-label reports; branded reporting runs through Looker Studio

4. Profound (best for enterprise brands with analysts and a sales-led budget)

Profound is built for large brands with a team to work the data. Brands can run a free seven-day trial and then move to a custom Enterprise contract through sales; there is no self-serve paid plan for brands. Enterprise tracks up to nine answer engines, Claude among them, and adds what large programs ask for: SSO and SOC 2, an API and MCP server, all-time history, data exports and a dedicated specialist. Buyers weighing the contract can compare Profound alternatives.

Key features

• Visibility, citation share and sentiment by platform, topic and prompt
• Prompt Volumes and Conversation Explorer, built on real prompt data
• Agent Analytics showing how AI crawlers reach the site, with integrations such as Cloudflare, Vercel and Akamai
• Every cited URL categorized as owned, competitor, earned media and more, with watched pages tracked over time
• AI Marketer agents that run content and optimization work on credits

Pricing

• Trial: free for 7 days: 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, no history or exports
• Enterprise: custom, through sales: up to nine engines, SSO, API, unlimited seats
• Agency Growth: $99/mo plus $399/mo per client workspace, each with 100 prompts on ChatGPT, Perplexity and Google AI Overviews

Pros

• The most complete enterprise feature set in this list, from crawler analytics to prompt-volume data
• Up to nine engines on one contract, with the SSO and SOC 2 that procurement teams expect

Cons

• No published price for brands; every paid plan starts with a sales call
• Claude only on Enterprise
• Users on G2 describe a steep learning curve and occasional bugs

5. Peec AI (best for mid-market brands and agencies that want sentiment and a dedicated agency plan)

Peec AI is a Berlin-based tracker whose sentiment scoring and multilingual analytics are often cited as among the best in the category, with prompts generated in the project's own language and country. Every self-serve plan tracks three models of your choice from ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Naver AI; each extra model costs $35 to $165 a month depending on the plan, and Claude needs an Enterprise contract. Agencies get separate plans built on a shared credit pool, with pitch projects for prospects. More options are in the Peec AI alternatives guide.

Key features

• Visibility, position and sentiment per prompt and model
• Source analytics on every plan: citation share, source types and the sources that name competitors but not you
• Recommended actions drawn from those source gaps
• MCP server on every plan; API from Pro
• Unlimited users on every plan

Pricing

• Starter: $95/mo: 50 prompts, 1 project, 1 country
• Pro: $245/mo: 150 prompts, 2 projects, 3 countries
• Advanced: $495/mo: 350 prompts, 5 projects, Looker Studio
• Enterprise: custom, all models including Claude
• Annual billing saves 15%. Agency plans: Essential $245, Growth $495 and Scale $795 a month (10,000 / 25,000 / 65,000 credits). Free trial available.

Pros

• Sentiment and multilingual analysis are the strongest part of the product
• Agency plans with pitch projects and unlimited client viewers

Cons

• Three models per plan, and each extra one adds a monthly fee
• Claude only on Enterprise
• No white-label reports; clients get view-only links, or Data Studio dashboards from the Scale agency plan

6. Ahrefs Brand Radar (best for brand and SEO teams that want to benchmark a whole market)

Ahrefs Brand Radar works from the other direction. Instead of only the prompts you choose, it draws on an index of more than 500 million prompts derived from real searches, so a team can see how any brand, its own or a competitor's, shows up across a market without setting anything up. The AI Visibility Index costs from $199 a month and covers Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot. Custom prompt tracking, bundled in small amounts with every paid Ahrefs plan, adds Claude at eight checks per update. Brand Radar can also be bought on its own, without a paid Ahrefs subscription.

Key features

• AI share of voice, mentions and citations for any brand in the index
• Cited Domains and Cited Pages reports, filterable by source
• Custom prompts refreshed daily, weekly or monthly
• YouTube, TikTok and Reddit mention tracking, free for Ahrefs customers while in beta

Pricing

• AI Visibility Index: from $199/mo
• Custom prompts: 5, 10 or 20 daily prompts included with Ahrefs Lite ($129/mo), Standard ($249/mo) or Advanced ($449/mo); packages from $50/mo
• Ahrefs Enterprise: $1,499/mo on an annual commitment, from 83 daily prompts
• Annual billing saves up to 17%. No free trial.

Pros

• The largest real-search prompt dataset among these tools
• Competitor and market research without building a prompt list first
• Sits alongside Ahrefs' keyword and backlink data

Cons

• No white-label reports, and one user on Lite through Advanced
• Claude costs eight checks per update, so it drains a small custom-prompt quota quickly

7. SE Ranking (best for SEO teams that want rank tracking and AI visibility from one vendor)

SE Ranking sells AI visibility as SE Visible, which can be bought on its own or used inside the SEO plans. Both SEO plans, Core at $129 and Growth at $279 a month, include 25 daily AI prompts on one project; teams that need more buy SE Visible directly, from $89 a month for 75 prompts. Each prompt is checked in every engine the plan includes, ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot, and answers are collected the way a real user sees them.

Key features

• Mentions, share of voice, average position and net sentiment per engine
• Cited domains and pages, source classification and citation gaps
• Unlimited user seats, plus client logins that show each client only their own brand
• Weekly email reports, Data Studio, API and MCP on every SE Visible plan
• Rank tracking, site audits and content tools on the SEO plans

Pricing

• SE Visible Basic: $89/mo ($71/mo billed annually): 75 prompts, 5 projects, 1 location per project
• SE Visible Core: $189/mo ($151/mo billed annually): 200 prompts, 10 projects
• SE Visible Agency: $399/mo ($319/mo billed annually): 1,000 prompts, 30 projects
• SEO Core: $129/mo ($103.20/mo billed annually), with 25 daily AI prompts and 25 AI articles a month included
• Free trials: 10 days on SE Visible, 14 days on the SEO plans

Pros

• One vendor for SEO rank tracking and AI visibility
• 1,000 prompts across 30 client projects on the Agency plan

Cons

• Perplexity is not tracked, and Claude is still listed as coming soon
• White-label branding is sold for the SEO platform through an annual-only Agency Pack, from $69 a month
• Basic covers one location per project

8. Scrunch (best for brands that care how AI agents read their site)

Scrunch pairs prompt tracking with a close look at how AI agents and crawlers experience a website. The $250 Core plan tracks 125 prompts on ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot for one brand, with AI bot traffic analytics, five site audits a month and basic content generation. Enterprise adds Claude, Gemini, Google AI Mode, Meta AI and Grok, SSO, an API and AXP, its agent experience platform. Agencies can start on Agency Core at $500 a month for three brands. Other options are in the Scrunch alternatives guide.

Key features

• Citation share by owner, top cited domains and an influence score for each source
• AI bot and agent traffic analytics from the Core plan
• Site audits and page optimizations
• Filters by persona, funnel stage, topic and country
• Looker Studio and MCP on Agency Core

Pricing

• Core: $250/mo: 125 prompts, 1 brand, 5 users, 4 engines
• Agency Core: $500/mo: 250 prompts, 3 brands, 3 pitch workspaces, unlimited users
• Enterprise: custom: nine engines, SSO, API
• 7-day free trial on Core and Agency Core; annual discounts only on Enterprise

Pros

• Bot traffic analytics on the entry plan
• Detailed citation analysis with filters by persona and funnel stage
• A clear path to an enterprise contract

Cons

• One brand on Core; several brands means Agency Core or Enterprise
• Claude, Gemini and AI Mode only on Enterprise
• White-label output only through the API

9. Writesonic (best for content teams that want AI visibility tracking and AI-written articles in one tool)

Writesonic combines AI visibility tracking with the AI writing tools it is best known for. Every plan tracks ChatGPT, Gemini and Google AI Overviews daily and includes a monthly quota of AI articles and site audits, 15 articles and 10 audits on the $99 Starter plan. Sentiment analysis starts on the $499 Growth plan, the Action Center that ranks fixes is a trial on Growth and full only on Enterprise, and the other engines, among them Perplexity, Claude, Microsoft Copilot and Google AI Mode, are Enterprise-only. For agencies it offers white-label reports and client workspaces.

Key features

• Daily prompt tracking, plus monitoring of ads shown in ChatGPT and Google AI answers
• AI Article Writer and content optimization aimed at visibility gaps
• Site audits for AI search and SEO
• Agent workflows for SEO and content tasks, as trial runs on the self-serve plans

Pricing

• Starter: $99/mo ($79/mo billed annually): 50 prompts, 15 articles, 1 user
• Basic: $249/mo ($199/mo billed annually): 100 prompts, 25 articles, 2 users
• Growth: $499/mo ($399/mo billed annually): 200 prompts, 50 articles, sentiment analysis, 3 users
• Enterprise: custom: all nine engines, SSO
• 7-day free trial with no credit card

Pros

• Content production bundled with tracking on every plan
• Ad tracking inside ChatGPT and Google AI answers
• A free trial without a card

Cons

• Three engines on every self-serve plan
• Sentiment only from $499 a month
• One to three users included; extra seats cost $50 a month each on Basic and Growth

10. HubSpot AEO (best for small marketing teams, often already on HubSpot, that want a simple low-cost start)

HubSpot AEO is the simplest product here: $50 a month for 25 prompts tracked on ChatGPT, Gemini and Perplexity, with a daily visibility score, sentiment, competitor share of voice and citation analysis. It needs no HubSpot subscription and comes included in Marketing Hub Professional and Enterprise. Each brand is a separate $50 instance, and the product is still labelled beta. HubSpot's free AEO Grader is a different thing: a one-time score with no ongoing tracking.

Key features

• Visibility score and sentiment updated daily
• Citation analysis by domain, page, source type and content type
• Prompt suggestions based on your company, competitors and industry
• Prioritized recommendations

Pricing

• HubSpot AEO: $50/mo ($45/mo billed annually): 25 prompts, one brand; more prompts can be bought at any time
• Free trial: 25 prompts on all three engines, no credit card
• AEO Grader: free one-time check

Pros

• Low price and a short setup
• Free trial with no card
• Sits next to CRM data for HubSpot customers

Cons

• Three engines, with no Google AI Overviews, AI Mode, Copilot or Claude
• One brand per subscription
• Still in beta

How to choose an AI visibility tool

Start with who will use the data and what they will do with it, then check the plan that fits rather than the vendor's full feature list.

• One brand on a tight budget: Otterly AI at $29 or Geoptie Starter at $49, or HubSpot AEO at $50 if three engines are enough. More budget picks are in AI visibility tools under $100.
• Agency or several brands: Geoptie Professional covers 10 brands with white-label reports for $99, and Business is unlimited at $249. Peec AI and SE Ranking sell separate agency plans. Per-client costs at real prompt volumes are worked out in GEO and AEO tools for agencies.
• Already on Semrush or Ahrefs: start with their AI modules, then compare once you need more prompts or Claude.
• SEO team that wants one vendor: SE Ranking, for rank tracking and AI visibility on one bill.
• Enterprise with SSO, API access and many engines: Profound, or Scrunch Enterprise if agent and crawler analytics matter most.
• Content as well as tracking: Geoptie, with unlimited content generation from $49, or Writesonic, with a monthly article quota from $99.
• A longer list, including more content-led tools: see the comparison of AI search visibility tools.

Frequently asked questions

How do AI visibility tracking tools work?

You give the tool a set of prompts, the questions your buyers ask AI assistants, and it sends each one to the engines you track on a schedule, daily on most plans. It stores every answer and records whether your brand was named, where it appeared, what was said about it and which sources were cited, then rolls that up into visibility and share of voice against competitors. To see a single snapshot before paying, Geoptie's free AI rank tracker checks a brand across ChatGPT, Claude, Perplexity and Gemini.

How much do AI visibility tools cost in 2026?

Entry plans in this list run from $29 a month (Otterly AI Lite) and $49 (Geoptie Starter) up to $250 (Scrunch Core), while Profound sells brands only a custom Enterprise contract after a free trial. The price rises with the number of prompts, brands and engines, and Claude often costs extra or needs an enterprise plan. For several brands, plans range from Geoptie Professional at $99 for 10 brands to Scrunch Agency Core at $500 for three.

Can you track AI visibility for free?

Free one-off checks exist: HubSpot's AEO Grader scores a brand without an account, and Geoptie's free GEO audit and AI rank tracker run without a subscription. Ongoing daily tracking is paid everywhere, but Otterly AI, Peec AI, Scrunch, Writesonic, HubSpot AEO, SE Ranking, Profound and Semrush's suite plans all start with a free trial. Ahrefs offers no trial.

Which AI visibility tools track Claude?

Geoptie tracks Claude on every plan, including the $49 Starter. Ahrefs Brand Radar covers it in custom prompts at eight checks per update, Otterly AI sells it as an add-on from $29 a month, and Profound, Peec AI, Scrunch and Writesonic keep it to enterprise contracts. Semrush and HubSpot AEO do not track it, and SE Ranking lists it as coming soon. The Claude rank tracking tools guide covers the options in more depth.

Do you need an AI visibility tool if you already use Semrush or Ahrefs?

Not always. Semrush's AI Visibility plan ($99 a month per domain, 25 prompts) and Ahrefs' custom prompts (five a day on Lite, more in packages from $50) can cover a small prompt set for a team that already works in those suites. A dedicated tool earns its place when you need more prompts per dollar, Claude, several brands in separate workspaces, or recommendations and content built on the data.

Which AI visibility tool is best for agencies?

Agencies need several brand workspaces, client-ready reports and enough prompts per client. Geoptie Professional covers 10 brands with white-label reports for $99 a month, which works out to 10 prompts per client, and Business raises that to 300 prompts across unlimited brands for $249. Peec AI's agency plans start at $245 with pitch projects, SE Visible Agency gives 1,000 prompts across 30 projects for $399, and Scrunch Agency Core covers three brands for $500. The comparison of GEO and AEO tools for agencies prices each one at real client workloads.

Do AI visibility tools track Google AI Overviews and AI Mode?

Most track AI Overviews on the entry plan: Geoptie, Semrush, Otterly AI, Peec AI, Ahrefs, SE Ranking, Scrunch and Writesonic all include it, and Profound includes it in its trial. AI Mode is less common at the entry price: Geoptie, Semrush, Peec AI, Ahrefs and SE Ranking include it, Otterly sells it as an add-on, and Profound, Scrunch and Writesonic keep it to enterprise plans. HubSpot AEO tracks neither. The guide to Google AI Overviews tracking tools compares the options in detail.

What to do next

A quick way to narrow the list is to see where your brand stands before comparing plans. Geoptie's free GEO audit scores a site's readiness for AI answers without an account, and when daily tracking is the next step, plans start at $49 a month.