9 Best Semrush AI Visibility Toolkit Alternatives (2026): What 100 Prompts Cost

AI visibility tracking is easiest to buy inside the tool a team already opens every morning, and for many SEO teams that tool is Semrush. Semrush's AI Visibility Toolkit puts AI answers next to keyword, backlink and audit data, and its sentiment reporting across more than 68,000 location and language combinations is something few dedicated trackers match. The $99 entry price covers less than it first appears: one domain, one user and 25 prompts, with extra prompts, domains and teammates billed separately, no free trial, and no Claude below Semrush's custom-priced Enterprise AIO plan.

The nine alternatives below are priced at the same workload, 100 prompts a day, for one brand and for three, so the comparison starts at the volume Semrush itself sells on its $299 Pro+ plan. Prices and engine lists were checked on each vendor's site in November 2026.

Key takeaways

• One brand, 100 prompts a day: Semrush costs $219 a month (the $99 toolkit plus two prompt packs), or $299 bundled with its SEO suite. Geoptie costs $99, Ahrefs Brand Radar about $175, and Otterly AI and SE Visible $189.
• Three brands, 100 prompts each: Semrush comes to $657 a month. Geoptie Business costs $249, Ahrefs $360, Otterly $387 and SE Visible $399.
• Claude: Semrush tracks it only on Enterprise AIO. Geoptie and Promptwatch include it on every plan, Ahrefs charges eight checks per update for it, and Otterly sells it as an add-on.
• Teams: each extra Semrush user who needs the toolkit costs $99 a month. Geoptie, Peec AI, Otterly, Promptwatch, SE Visible and AthenaHQ have unlimited seats.
• Staying put: for one domain, 25 prompts and weekly reporting inside Semrush, the $99 toolkit remains a reasonable buy.

What Semrush's AI visibility costs in 2026

Semrush sells AI visibility two ways: as a standalone toolkit, or bundled with its SEO suite as Semrush One.

Growth is billed in steps:

• More prompts: 50 extra prompts cost $60 a month on the toolkit.
• More domains: each extra domain for Brand Performance reports costs $99 a month.
• More people: each extra teammate who needs the toolkit costs $99 a month. The "from $45" user add-on on the pricing page is a Semrush seat; on Semrush One it covers SEO features only.
• Engines: daily prompt tracking covers ChatGPT, Gemini, Google AI Mode and Google AI Overviews. Perplexity appears in the Brand Performance reports. Claude, Microsoft Copilot, Grok and DeepSeek are tracked only on Enterprise AIO, which is priced by sales.

Three things send Semrush users looking. Every extra domain, prompt pack and teammate is a separate line on the bill, so a growing program costs more in steps rather than by plan. Claude sits behind an enterprise contract. And the standalone toolkit cannot be tried before paying.

What 100 prompts a day cost on each tool

List prices on monthly billing, checked in November 2026. Each workload is 100 prompts re-run every day on four engines, or on every engine the plan includes if it includes fewer; three brands means 100 prompts for each brand in its own project. Semrush's three-brand figure includes two extra domains at $99 each, the per-domain price Semrush lists for Brand Performance reports, plus six prompt packs. Where a vendor meters answers, checks or credits, the price is the cheapest published plan, pack or add-on that covers the workload.

For a team of three, two extra people add $198 a month on Semrush and nothing on Geoptie, Peec AI, Otterly, Promptwatch, SE Visible or AthenaHQ.

The table changes the usual comparison in two ways. At 100 prompts, Semrush's $99 entry becomes $219, which is more than four of the alternatives charge. And at three brands, the per-domain and per-pack add-ons put Semrush above every other priced row in that column except Profound's agency plan; the closest, Promptwatch Business, is $78 cheaper.

Semrush AI Visibility Toolkit alternatives compared

The list follows the tools that AI assistants and the most-cited comparison pages name most often as Semrush alternatives. Geoptie, which publishes this guide, comes first.

1. Geoptie (best for SEO teams and agencies that want more prompts and brands per dollar)

What 100 prompts a day cost: $99 for one brand on Professional, $249 for three on Business, Claude included.

If Semrush's limit for you is 25 prompts on one domain, Geoptie's $99 plan tracks 100 prompts across up to 10 brands.

Geoptie charges the same $99 as Semrush's toolkit and changes what it buys: 100 prompts a day across up to 10 brands, each with its own competitors and any four engines from ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Google AI Mode and Microsoft Copilot. Business, at $249, covers the three-brand workload for $408 less than Semrush. Seats are unlimited, and every plan includes unlimited audits, recommendations, content briefs and drafts, work Semrush sells as a separate Content Toolkit from $60. Geoptie has no SEO suite, so keyword and backlink research stay elsewhere.

Key features

• Daily mentions, citations, sentiment and competitor share of voice for every prompt
• Cited pages and domains, in the order each engine cited them
• Unlimited audits, recommendations, content briefs and drafts on every plan
• White-label PDF reports, a REST API and an MCP server from Professional
• Tracking in 123 countries, one market per prompt

Pricing

• Starter: $49/mo ($41/mo annually): 15 prompts, 2 brands
• Professional: $99/mo ($83/mo annually): 100 prompts, 10 brands, white-label reports, API and MCP
• Business: $249/mo ($208/mo annually): 300 prompts, unlimited brands; 100 more prompts for $99/mo
• No free plan or trial. Details on Geoptie pricing.

Pros

• The lowest price in both rows of the cost table
• Claude on every plan with no add-on
• Unlimited seats, with free client logins from Professional

Cons

• No SEO suite, so keyword and backlink data stay elsewhere
• No free trial; the free GEO audit and AI rank tracker are the way to try it
• No Grok, DeepSeek or Meta AI

Verdict: the most AI tracking per dollar on this list, whether a team keeps Semrush for SEO or leaves it.

2. Peec AI (best for teams that want a dedicated tracker with unlimited users)

What 100 prompts a day cost: $245 for one brand on Pro, $495 for three on Advanced, on three engines; a fourth engine adds $85 or $165.

If Semrush's limit for you is paying for each teammate, Peec AI includes unlimited users on every plan.

Peec AI is on nearly every list of Semrush alternatives and is the most direct swap to a dedicated tracker. Plans are sized by prompts and projects, and each tracks three models daily from ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Naver AI. Users are unlimited, where Semrush charges $99 for each extra person with toolkit access. Source analysis is the strength: cited URLs, citation share and the sources that name competitors but not you, on every plan. Claude stays on Enterprise and the $795 agency Scale plan. The Peec AI alternatives guide covers its own competitors.

Key features

• Gap analysis of sources that name competitors but not your brand
• Sentiment and brand-perception reporting
• MCP on every plan; API from Pro
• Credit-based agency plans with pitch projects

Pricing

• Starter: $95/mo: 50 prompts, 1 project, 3 models
• Pro: $245/mo: 150 prompts, 2 projects
• Advanced: $495/mo: 350 prompts, 5 projects
• Enterprise: custom; agency plans $245, $495 and $795
• Extra models $35, $85 or $165 a month; annual billing saves 15%.

Pros

• Unlimited users on every plan
• Strong source and citation analysis
• Published prices for brand and agency plans

Cons

• Three models per plan unless you pay for more
• Claude only on Enterprise and agency Scale
• No API on Starter

Verdict: a polished dedicated tracker, at more than twice Geoptie's price for the same 100 prompts.

3. Profound (best for enterprises that want the deepest analysis on one contract)

What 100 prompts a day cost: custom for brands; $498 for one client workspace and $1,296 for three on the agency plan.

If Semrush's limit for you is enterprise scale, Profound sells custom contracts with up to nine answer engines.

Profound has no self-serve plan for brands. A free seven-day trial runs 50 recommended prompts a day on ChatGPT, Gemini and Google AI Overviews, and everything beyond it is a sales-priced Enterprise plan: up to nine answer engines including Claude, all-time history, exports, an API, SSO and unlimited seats. Agencies can buy Agency Growth at $99 a month plus $399 per client workspace, each with 100 prompts on ChatGPT, Perplexity and Google AI Overviews. Prompt Volumes, its estimate of how often people ask AI assistants a question, is the counterpart to Semrush's Prompt Research. The Profound alternatives guide compares it further.

Key features

• Prompt Volumes data on what people ask AI assistants
• Agent Analytics for AI crawler traffic
• Source categories for every cited URL, such as owned, competitor and earned media
• Credit-based AI Marketer agents for research and content
• SSO/SAML and SOC 2 on Enterprise

Pricing

• Trial: free for 7 days: 50 prompts a day on three engines
• Enterprise: custom: up to nine engines including Claude, API, exports
• Agency Growth: $99/mo plus $399/mo per client workspace

Pros

• One of the deepest enterprise feature sets in the category
• Up to nine engines, Claude included, on one contract
• Prompt Volumes demand data

Cons

• No published price for brands
• Claude only on Enterprise
• No history or exports on the trial

Verdict: worth the sales process for large brands that need enterprise controls; more contract than a team leaving Semrush over price needs.

4. Otterly AI (best for small teams on the lowest budget)

What 100 prompts a day cost: $189 for one brand on Standard, $387 for three with two extra prompt packs; Claude adds $109.

If Semrush's limit for you is price, Otterly starts at $29 and covers 100 prompts for $189.

Otterly AI is the cheapest paid way into AI tracking here. Lite, at $29, tracks 15 prompts a day on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Standard, at $189, tracks 100 with unlimited workspaces, an API and MCP, and sells 100 more for $99, which prices three brands at $387. Gemini and Google AI Mode are $59 add-ons on Standard, so matching Semrush's Google coverage costs extra, while Claude is a $109 add-on. Team members are unlimited; there is no agency plan or native white-label report. The Otterly AI alternatives guide covers its own competitors.

Key features

• Every cited URL per prompt and engine, with link positions over time
• GEO audits and recommendations on every plan
• Brand sentiment, share of voice and a brand visibility index
• Unlimited countries and languages

Pricing

• Lite: $29/mo ($25/mo annually): 15 prompts, 1 workspace
• Standard: $189/mo ($160/mo annually): 100 prompts, unlimited workspaces
• Premium: $489/mo ($422/mo annually): 400 prompts
• Add-ons: Google AI Mode and Gemini $9, $59 or $149 each; Claude $29, $109 or $439; 100 extra prompts $99 (not on Lite). Free trial available.

Pros

• The lowest paid entry price on this list
• Unlimited team members
• Claude available on every plan as an add-on

Cons

• Gemini and Google AI Mode cost extra
• Lite cannot add prompts
• No agency plan or white-label reports

Verdict: the budget pick for one brand on four engines; the add-ons add up once Google's AI surfaces and Claude are needed.

5. Ahrefs Brand Radar (best for SEO teams choosing between the two suites)

What 100 prompts a day cost: about $175 for one brand and $360 for three on four engines; with Claude as one of the four, $330 and $990.

If Semrush's limit for you is the suite itself, Ahrefs puts AI visibility next to its own SEO data.

Brand Radar is Ahrefs' answer to the same buyer, sold on its own or with an Ahrefs plan. The AI Visibility Index, from $199 a month, measures any brand across more than 500 million prompts on Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot. A team's own prompts run through Prompt Tracking, sold in packs of checks ($50 for 2,500, $100 for 7,000, $250 for 25,000) with a per-check rate above the pack. One check is one prompt on one platform per update, so 100 daily prompts on four engines use 12,000 a month. Claude costs eight checks per update, which is why it raises the bill so sharply.

Key features

• AI Visibility Index across six AI platforms
• Prompt Tracking with Claude support
• Cited domains and pages, filterable by competitor
• YouTube, TikTok and Reddit sources, free while in beta

Pricing

• AI Visibility Index: from $199/mo
• Prompt Tracking packs: $50, $100 or $250 a month
• Included prompts: 5, 10 or 20 a day with Ahrefs Lite ($129/mo), Standard ($249/mo) or Advanced ($449/mo)
• No free trial.

Pros

• Benchmarks any brand without writing a prompt set
• Cheaper than Semrush for 100 prompts on non-Claude engines
• Claude available

Cons

• Claude costs eight times the usual check
• One user per Ahrefs plan below Enterprise
• No free trial or white-label reports

Verdict: the natural move for teams switching suites; for Claude-heavy tracking, a tool that includes Claude in the plan costs less.

6. AthenaHQ (best for teams that want many engines on one plan, billed in credits)

What 100 prompts a day cost: not published; the workload needs more credits than Starter includes, and extra credits have no public price.

If Semrush's limit for you is engine coverage, AthenaHQ's Starter plan tracks 11 models including Claude.

AthenaHQ replaces prompt counts with credits. The free Essential tier gives 300 credits a month on five engines. Starter, at $295, gives 3,600 credits plus $300 of free credit across 11 models, adding Claude, Google AI Mode, Grok, DeepSeek, Meta AI and Mistral. An answer costs one credit on most engines and five on the heavier models, Claude included. A daily 100-prompt program on four one-credit engines needs at least 12,000 credits a month, and extra credits have no published price, so that volume becomes a sales conversation. The AthenaHQ alternatives guide lists more options.

Key features

• 11 models on Starter, more on request
• A content optimization agent with on-page and off-page actions
• Unlimited topics, prompts and competitors within the credit budget
• Unlimited seats with role-based access

Pricing

• Essential: free: 300 credits a month, 5 engines
• Starter: $295/mo ($245/mo annually): 3,600 credits plus $300 of free credit, 11 models
• Enterprise: custom: multi-region, SSO, API included
• API is a paid add-on on Starter; unused credits roll over for a month.

Pros

• A free tier with five engines
• 11 models on one self-serve plan
• Unlimited seats

Cons

• Credits are harder to budget than prompt counts
• 100 daily prompts outgrow Starter
• One region and language on Starter

Verdict: a strong fit when the engine list matters more than prompt volume.

7. SE Ranking (best for teams that want an SEO suite and AI tracking for less)

What 100 prompts a day cost: $189 for one brand on SE Visible Core, $399 for three on SE Visible Agency; five engines, no Claude.

If Semrush's limit for you is the price of keeping SEO and AI tracking with one vendor, SE Ranking does both for less.

SE Ranking is the closest like-for-like for teams that want rank tracking and AI visibility from one company. Every SEO plan from $129 includes 25 daily AI prompts, and SE Visible adds more. Each prompt runs daily on ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot, with unlimited users, client logins that show each client only their brand, and an API and MCP. Core puts 200 prompts at $189, against $219 for 125 on Semrush. Perplexity and Claude are not tracked.

Key features

• Mentions, citations, sentiment and competitor visibility for each prompt
• Client access and weekly email reports
• Data Studio connector, API and MCP
• The SE Ranking SEO suite alongside

Pricing

• SE Visible Basic: $89/mo ($71/mo annually): 75 prompts, 5 projects
• SE Visible Core: $189/mo ($151/mo annually): 200 prompts, 10 projects
• SE Visible Agency: $399/mo ($319/mo annually): 1,000 prompts, 30 projects
• SEO plans: from $129/mo, with 25 daily AI prompts
• 10-day free trial on SE Visible; 14 days on the SEO plans.

Pros

• More prompts per dollar than Semrush at every volume
• Gemini, AI Mode and Copilot included
• Unlimited users and client logins

Cons

• No Perplexity or Claude
• SEO and AI visibility are separate products

Verdict: the value pick for teams that want to leave Semrush without leaving the SEO-suite model.

8. Scrunch (best for technical and enterprise teams that care how AI agents read their site)

What 100 prompts a day cost: an Enterprise conversation; Core's 5,000 responses a month cover about 12 full runs of 100 prompts on four engines.

If Semrush's limit for you is technical depth on how AI systems read your site, Scrunch is built around it.

Scrunch's Core plan costs $250 a month for 125 prompts, 5,000 responses, one brand and five users, on ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. The response quota decides the workload: 100 prompts on four engines use 400 responses per run, so Core covers about 12 runs a month, short of a daily program. Agency Core, at $500, covers three brands with 250 prompts and 10,000 responses. Claude, Gemini, Google AI Mode and the Agent Experience Platform need Enterprise; AI bot traffic reporting comes with Core. More options are in the Scrunch alternatives guide.

Key features

• Citation share by owner and an influence score for each source
• AI bot traffic reporting from Core
• Persona-based prompt sets and page audits
• Agent Experience Platform on Enterprise

Pricing

• Core: $250/mo: 125 prompts, 5,000 responses, 1 brand, 5 users
• Agency Core: $500/mo: 250 prompts, 10,000 responses, 3 brands, unlimited users
• Enterprise: custom: 9 engines, API, SSO
• Seven-day free trial on Core and Agency Core.

Pros

• Strong source analysis for technical SEO teams
• AI bot traffic reporting on the entry plan
• Free trial on both self-serve plans

Cons

• The response quota limits how often 100 prompts can run
• Claude, Gemini and AI Mode only on Enterprise
• Five users on Core

Verdict: for technical teams that want to see how AI systems read their site, rather than a cheaper Semrush.

9. Promptwatch (best for teams that want every engine, an API and MCP on the entry plan)

What 100 prompts a day cost: $245 for one brand on Professional, $579 for three on Business; Claude included, within a monthly response quota.

If Semrush's limit for you is Claude and the engines beyond Google and ChatGPT, Promptwatch opens all of them on every plan.

Promptwatch lists 14 AI surfaces on every plan, from ChatGPT, Claude, Perplexity, Gemini and Google's AI results to Meta AI, DeepSeek, Mistral and coding agents such as Claude Code. Seats are unlimited, and the $95 Essential plan includes an API and MCP. The limit is a monthly response quota. A 100-prompt brand uses 3,000 responses a month per engine, so Professional's 18,000 run it on six engines a day, and Business's 42,000 run three such brands on four. Agency plans start at $199 with unlimited projects and prompts. The Promptwatch alternatives guide compares it further.

Key features

• 14 AI surfaces, including Claude and coding agents
• Agent chat and content gap analysis on every plan; AI articles and content refreshes from Professional
• Crawler logs from Professional
• MCP and API on every plan, plus WordPress, Webflow and Search Console integrations

Pricing

• Essential: $95/mo: 50 prompts, 6,000 responses, 1 project
• Professional: $245/mo: 150 prompts, 18,000 responses, 2 projects
• Business: $579/mo: 350 prompts, 42,000 responses, 5 projects
• Agencies: Kick-off $199, Growth $399, Scale $799 a month
• Free trial on the brand plans.

Pros

• Claude and every other surface on the entry plan
• Unlimited seats
• API and MCP from $95

Cons

• The response quota limits how many engines run daily
• Crawler logs and AI articles start at $245
• A steep step from $245 to $579

Verdict: the broadest engine list at a published price, for teams that will budget around the response quota.

How to choose a Semrush AI Visibility Toolkit alternative

Will you keep Semrush for SEO?

If keyword research, backlinks and site audits stay in Semrush, the question is only what AI tracking costs beside it. Geoptie tracks 100 prompts for $99, less than Semrush charges to raise its own toolkit from 25 to 100 prompts. Teams that want one vendor for both jobs should compare SE Ranking and Ahrefs Brand Radar, which keep the suite model at a lower AI-tracking price.

How many brands or domains do you track?

For one brand, Geoptie ($99), Ahrefs Brand Radar (about $175), Otterly AI and SE Visible ($189) all cost less than Semrush's $219. For three or more, Geoptie Business covers unlimited brands for $249, and Ahrefs, Otterly and SE Visible Agency land between $360 and $399, all well below Semrush's $657.

Do you need Claude?

Geoptie and Promptwatch include Claude on every plan, AthenaHQ from Starter, and Ahrefs at eight checks per update. Otterly sells it as an add-on. Semrush, Scrunch and Profound keep it on enterprise plans, Peec AI on Enterprise and its $795 agency Scale plan, and SE Visible does not track it.

FAQ

What are the best Semrush AI Visibility Toolkit alternatives?

Geoptie, Peec AI, Profound, Otterly AI, Ahrefs Brand Radar, AthenaHQ, SE Ranking's SE Visible, Scrunch and Promptwatch. Geoptie tracks 100 prompts across up to 10 brands for $99 a month with Claude included, Ahrefs Brand Radar and SE Ranking keep AI tracking inside an SEO suite, and Profound and Scrunch suit enterprise contracts.

How much does the Semrush AI Visibility Toolkit cost?

The standalone toolkit is $99 a month per domain for 25 prompts tracked daily, one project and one user. Extra prompts cost $60 per 50, each extra Brand Performance domain $99, and each extra teammate with toolkit access $99. Bundled with the SEO suite as Semrush One, it costs $199 for 50 prompts, $299 for 100, and a custom price on Advanced.

Does Semrush track Claude?

Only on Enterprise AIO, Semrush's custom-priced enterprise product, which adds Claude, Microsoft Copilot, Grok and DeepSeek. The $99 AI Visibility Toolkit and every Semrush One plan track ChatGPT, Gemini, Google AI Mode and Google AI Overviews in daily prompt tracking, without Claude. Geoptie's free Claude rank tracker checks a brand's Claude visibility without a subscription.

Can you buy Semrush AI visibility without a Semrush subscription?

Yes. The $99 AI Visibility Toolkit is sold on its own and does not need the $139.95 SEO plan, which has no AI visibility features. Teams that also want Semrush's SEO tools can buy both together as Semrush One from $199 a month.

Does the Semrush AI Visibility Toolkit have a free trial?

No. Semrush's knowledge base states that the standalone toolkit has no free trial. The Semrush One plans, which bundle the toolkit with the SEO suite from $199 a month, can be started with a free trial.

Which Semrush alternative is cheapest for agencies with several brands?

At 100 prompts a day for each of three brands, Geoptie Business costs $249 a month for 300 prompts and unlimited brands. Ahrefs Brand Radar comes to $360, Otterly AI to $387 and SE Ranking's SE Visible Agency plan to $399, against $657 for the same workload on Semrush. The guide to GEO tools for agencies compares agency plans in more detail.

Is Ahrefs Brand Radar a better choice than Semrush for AI visibility?

For a team choosing between the two suites, Brand Radar tracks 100 prompts a day on four engines for about $175 a month, against $219 on Semrush, and it can track Claude, which Semrush only offers on Enterprise AIO. Claude costs eight checks per update on Ahrefs, so adding it raises the bill. Semrush keeps the edge in weekly sentiment data across 68,000+ location and language combinations.

When Semrush is still the right choice

For a team that reports in Semrush every week, tracks one domain and needs no more than 25 prompts, the $99 toolkit is a sensible buy, and its sentiment data across 68,000+ location and language combinations is hard to find elsewhere. Teams that only want to know whether Google's AI Overviews cite them may not need the toolkit at all: Position Tracking flags AI Overview citations for tracked keywords on any Semrush plan, free ones included. The case for an alternative starts at the second domain, the 26th prompt, the second person who needs access, or the first question about Claude.

Geoptie prices that next step at $99 for 100 prompts and 10 brands, and its free AI rank tracker shows where a brand stands on ChatGPT, Claude, Perplexity and Gemini before you pay for anything. For a wider view of the category, see the best AI visibility tools guide.