More than 700 million people now use ChatGPT every week (OpenAI, 2026), and AI Overviews appear in roughly half of all Google searches (BrightEdge, 2026). Brand discovery is shifting away from blue links toward synthesized AI answers — and traditional rank trackers cannot see any of it.

A new category of tool now exists: LLM tracking platforms that monitor whether your brand shows up in ChatGPT, Claude, Perplexity, Gemini, and Google’s AI Overviews. We tested the leading options and compiled them below, with real pricing and what each is actually for.

TL;DR — best LLM tracking tools by use case

• Geoptie — best overall for GEO-focused brand tracking with affordable scaling
• Profound — best for enterprise teams tracking up to 10 answer engines globally
• SE Ranking — best for combining traditional SEO and GEO tracking in one platform

If you want the short answer, those three cover 90% of buyers. The full comparison and methodology are below.

Quick comparison table

What does “LLM tracking” actually mean? Three different jobs

The phrase “LLM tracking tool” covers at least three distinct jobs. Picking the wrong category is the most common mistake we see buyers make.

Brand mention tracking answers questions like “when someone asks ChatGPT for the best CRM, does our name come up?” This is the most common need and where most tools concentrate.

Citation tracking answers a different question: “Of all the websites ChatGPT pulled from to write its answer, was our page one of them?” Citations matter because they are how AI traffic actually reaches your site.

Sentiment tracking answers a third: “Even when our brand is mentioned, what does the AI say about us?” Some tools surface this; many do not.

Before you compare features, decide which of these three jobs you need most. Then read the relevant sections below.

How we evaluated these tools

Tested in May 2026. We evaluated each tool against six criteria:

• AI platform coverage — how many LLMs and answer engines the tool actually tracks
• Tracking accuracy — whether data is pulled from the AI’s user interface or its API, and how often
• Competitive intelligence — ability to benchmark your brand against competitors
• Sentiment and citation analysis — depth of analysis beyond raw mention counts
• Actionability — does the tool tell you what to do next, or just hand you data?
• Pricing and value — what you get for the entry-level paid tier

1. Geoptie (best overall for GEO-focused brand tracking with affordable scaling)

Geoptie is a generative engine optimization platform built specifically for tracking how brands appear across ChatGPT, Claude, Perplexity, and Gemini. It is the only tool in this comparison that includes all four leading LLMs — including Claude — at the entry-tier plan; every other platform either omits Claude or gates it behind an enterprise contract. The platform combines prompt tracking, citation analysis, competitor benchmarking, and content optimization in one workspace, with a separate suite of free GEO tools for diagnostics. Used by AKQA, Decathlon, Capgemini, Verizon, Dentsu, and more than a thousand other brands.

Key features

• Tracks the four leading LLMs: ChatGPT, Claude, Perplexity, and Gemini
• Per-prompt mention and citation tracking with daily refresh
• Competitor visibility benchmarking with share of voice
• Sentiment scoring on every tracked prompt
• Multi-brand workspaces — track up to 10 brands on Professional, unlimited on Enterprise
• Flexible data exports (CSV, PDF) for client reporting and agency workflows
• Free GEO audit, content checker, keyword finder, and backlink finder
• Dedicated ChatGPT, Claude, and Perplexity rank trackers

Pricing

• Starter — $49/mo monthly ($41/mo billed annually, $490/year). 15 monitoring prompts, 2 brands, unlimited audits and content analyses.
• Professional — $99/mo monthly ($83/mo billed annually, $990/year). 100 prompts, 10 brands.
• Enterprise — $199/mo monthly ($166/mo billed annually, $1,990/year). 400 prompts, unlimited brands. Additional 100 prompts at $99/mo.

Pros

• Lowest entry price of any full-featured GEO platform ($49/mo)
• Only tool in this comparison that includes Claude at the starter tier — every competitor gates Claude behind an enterprise plan or omits it entirely
• Agency-friendly: 10 brand workspaces on the $99/mo Professional plan, unlimited on Enterprise
• Flexible exports (CSV, PDF) for client deliverables
• Unlimited audits and content analyses on every plan
• Free standalone tools for diagnostics before paying

Cons

• Younger platform than long-established SEO incumbents like Semrush and Ahrefs
• Prompt volumes above 400 require Enterprise or add-on credits

2. Semrush AI Visibility Toolkit (best for brands already running their full SEO stack on Semrush)

Semrush bolted an AI Visibility Toolkit onto its existing SEO platform, letting customers track ChatGPT, Google AI Overviews, AI Mode, Gemini, and Perplexity mentions inside the same dashboard they already use for traditional SEO. It is a natural fit for teams already on Semrush, less so for everyone else.

Key features

• AI brand performance tracking across five platforms
• Up to 200 prompts daily on the Advanced tier
• Sentiment monitoring and AI-ready site audit
• AI visibility reports for any domain
• MCP access for piping data into AI assistants
• Integrated with the rest of the Semrush SEO suite

Pricing

• SEO plan — $139/mo monthly ($117.33/mo annual). 5 sites, 500 keywords. Limited AI features.
• Pro+ plan — $299/mo monthly ($248.17/mo annual). 100 AI prompts daily, 1 domain for AI brand performance.
• Advanced plan — $549/mo monthly ($455.67/mo annual). 200 prompts daily, API access.
• Enterprise — custom pricing, includes Grok and Claude coverage.

Pros

• Strong fit for teams already paying for Semrush
• AI tracking sits next to existing keyword and backlink data
• AI-ready site audit identifies pages that LLMs cannot easily parse

Cons

• Grok and Claude only available on Enterprise
• Pro+ at $299/mo is the practical entry for AI tracking
• Significant overlap if you only need LLM tracking and not full SEO

3. Ahrefs Brand Radar (best for accessing the largest organic prompt database — 400M+)

Brand Radar is an add-on to the Ahrefs SEO platform that tracks brand visibility across AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini, and Grok. Its main differentiator is the size of its prompt database: 400 million monthly prompts pulled from real search behavior, not synthetic prompt sets.

Key features

• 400M+ monthly organic prompts indexed across 7 platforms
• Brand visibility tracking and competitor benchmarking
• Citation source analysis across the web, YouTube, TikTok, and Reddit
• Custom prompt tracking via add-on credits
• Integrated with the Ahrefs backlink and keyword data ecosystem

Pricing

• Single platform — $398/mo. Track one of: AI Overviews + AI Mode, ChatGPT, Perplexity, Copilot, Gemini, or Grok. Organic prompts only.
• All platforms — $699/mo. All 6 platforms plus 2,500 custom prompt checks. Includes YouTube, TikTok, and Reddit visibility (free during beta).
• Custom prompts add-on — from $50/mo for 2,500 additional credits.

Pros

• Largest organic prompt database in the category
• Includes visibility tracking on YouTube, TikTok, and Reddit (sources LLMs heavily cite)
• Strong fit for teams already paying for Ahrefs

Cons

• Add-on pricing sits on top of existing Ahrefs subscription cost
• $398/mo for a single platform is the steepest entry tier on this list
• Custom prompts require purchasing additional credit packages

4. HubSpot AEO Grader & AEO (best for the cheapest paid entry point at $50/mo and HubSpot users)

HubSpot launched a free AEO Grader that scores any brand across five dimensions (sentiment, presence quality, brand recognition, share of voice, market competition) based on how ChatGPT, Perplexity, and Gemini describe it. The paid product, HubSpot AEO, extends the grader into continuous monitoring at $50 per month — the cheapest paid LLM tracking subscription in this list.

Key features

• Free one-time brand scoring across 5 dimensions
• Composite score out of 100 with written interpretation
• Continuous monitoring across ChatGPT, Perplexity, and Gemini (paid tier)
• Competitor analysis and prioritized recommendations
• Included with Marketing Hub Pro and Enterprise

Pricing

• AEO Grader — Free. One-time diagnostic.
• HubSpot AEO — $50/mo standalone, or included in Marketing Hub Pro/Enterprise.

Pros

• Cheapest paid plan in the entire list ($50/mo)
• Free grader gives a real diagnostic before committing
• Native integration with HubSpot CRM and Marketing Hub

Cons

• Only 3 LLMs tracked (no Claude, Copilot, Grok, or Gemini AI Mode)
• Best value if you already use HubSpot; less compelling standalone
• Narrower prompt customization than dedicated GEO platforms

5. Profound (best for enterprise teams tracking up to 10 answer engines globally)

Profound is an enterprise-leaning platform that monitors AI visibility across up to 10 answer engines — including Claude, Grok, Meta AI, DeepSeek, and Amazon Rufus — on its custom tier. The self-serve plans are narrower, but the Enterprise tier offers the widest LLM coverage of any tool on this list. If you are weighing Profound against alternatives, see our deeper Profound alternatives comparison.

Key features

• Up to 10 answer engines on Enterprise (ChatGPT, Perplexity, Claude, Gemini, AIO, Copilot, Grok, Meta AI, DeepSeek, Amazon Rufus)
• Prompt volume estimates and agent crawling analytics
• AEO-optimized content generation via Profound Agents
• Multi-language and multi-region support on Enterprise
• SSO/SAML and SOC2 compliance

Pricing

• Starter — from ~$99/mo (annual billing; verify current monthly rate). 50 prompts, ChatGPT only. 1 seat. 100 agent credits/mo.
• Growth — from ~$399/mo (annual billing). 100 prompts across ChatGPT, Perplexity, and AI Overviews. 9,000 responses/mo. 3 seats. 400 agent credits/mo.
• Enterprise — custom. Up to 10 engines, multi-company, dedicated support.

Pros

• Widest LLM coverage available on the Enterprise tier
• Agent crawling analytics show how AI bots interact with your site
• Strong fit for global enterprise brands tracking multiple markets

Cons

• Best features gated behind Enterprise pricing
• Starter tier only tracks ChatGPT
• Self-serve pricing is opaque on the public pricing page

6. Scrunch AI (best for enterprise monitoring with AI crawler and agent traffic tracking)

Scrunch AI sits at the enterprise end of the market, combining brand visibility tracking with AI crawler analytics — visibility into how AI bots and agents interact with your site. The Core plan covers four LLMs; Enterprise expands to nine and adds Query Fan-out, multi-domain agent tracking, and API access. For a side-by-side look against other GEO platforms, see our Scrunch AI alternatives roundup.

Key features

• Brand monitoring across 4 LLMs (Core) or 9 (Enterprise)
• AI agent and bot traffic analytics
• Sentiment analysis and citation source tracking
• Site audits with 25-page maps (Core) or full site coverage (Enterprise)
• Looker Studio integration and Query API on Enterprise

Pricing

• Core — $250/mo. 125 unique prompts, 5 site audits/mo, 1 brand workspace, 5 user licenses. 7-day free trial.
• Enterprise — custom. 9 LLMs, expanded prompt limits, SSO, dedicated account team.

Pros

• AI crawler analytics not offered by most competitors
• 5 user licenses included at the Core tier
• Strong sentiment and citation analysis

Cons

• Most advanced LLM coverage requires Enterprise
• $250/mo Core tier is steep compared to smaller-team alternatives
• API and Looker Studio access only on Enterprise

7. Peec AI (best for agencies managing multiple brands with sentiment analysis)

Peec AI is a monitoring-focused platform that tracks visibility, position, and sentiment across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, and Copilot. Its standout feature is strategic recommendations on top of the tracking data — for example, surfacing subreddits where you should be participating. If Peec is on your shortlist, also see our Peec AI alternatives breakdown.

Key features

• Tracking across 6 LLMs at all tiers
• Daily prompt updates
• Sentiment analysis on tracked responses
• AI-based strategy and prompt suggestions
• Looker Studio integration

Pricing

• Starter — $95/mo. 50 prompts, 3 models, 1 project.
• Pro — $245/mo. 150 prompts.
• Advanced — $495/mo. 350 prompts.
• Custom — custom pricing, all models including Claude and ChatGPT 5 search.
• Agency — from $245/mo, 10,000+ credits.

Pros

• Strategy recommendations alongside raw data
• Agency tier purpose-built for multi-brand work
• Sentiment analysis included at all tiers

Cons

• Tracking more than 350 prompts requires custom pricing
• Pricing structure is layered and harder to compare than competitors
• Claude only available on custom plans

8. SE Ranking (best for combining traditional SEO and GEO tracking in one platform)

SE Ranking is a full SEO platform that has added robust GEO and AI tracking features. The combined plans pair rank tracking, keyword research, and site audits with AI visibility monitoring across AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity — making it a one-platform option for teams that want both jobs covered.

Key features

• Full SEO suite: rank tracking, keyword research, backlinks, site audit
• AI Results Tracker across 5 LLMs with daily prompt tracking
• AI Competitor Research at the domain level
• GA4 and Google Search Console integration
• MCP server for piping data to AI assistants

Pricing

• Core — $129/mo monthly ($103.20/mo annual). 2k keywords, 100 prompts daily, 5 domains in GEO research.
• Growth — $279/mo monthly ($223.20/mo annual). 5k keywords, 250 prompts daily, 15 domains.
• Enterprise — custom.
• AI Search add-on — $89/mo monthly ($71.20/mo annual). 200 prompts. Standalone option for SEO customers.

Pros

• Combined SEO and GEO in one platform reduces tool sprawl
• Full SEO suite included at the Core tier
• 14-day free trial available

Cons

• Learning curve can be steep if you only want LLM tracking
• 5 LLMs covered (no Claude, Copilot, or Grok)
• AI Search add-on cost stacks on top of the main subscription

9. Google Search Console (best free baseline for AI Overviews visibility)

Google Search Console remains a valuable free baseline, especially for tracking AI Overviews appearances within Google search. It does not track ChatGPT, Claude, Perplexity, or Gemini — but for measuring how your site shows up in Google’s own AI-driven results, it costs nothing.

Key features

• Free, with no subscription required
• Tracks impressions, clicks, and average position
• Surfaces queries that triggered AI Overviews (partial)
• API access for custom reporting

Pricing

• Free.

Pros

• Costs nothing
• Direct data from Google
• Useful baseline before paying for a tracker

Cons

• Only covers Google search (no ChatGPT, Perplexity, Claude, Gemini)
• AI Overviews data is limited and not broken out cleanly
• No competitor benchmarking, sentiment, or citation analysis

How to choose the right LLM tracking tool

The right tool depends on your stack, budget, and which of the three jobs from earlier matters most. Use this scenario list to narrow your shortlist:

• For GEO-focused tracking tied to SERP impact: Geoptie. Best balance of coverage, depth, and affordability. Start with the free GEO audit.
• For enterprise multi-engine monitoring: Profound. Up to 10 answer engines on the Enterprise tier, including DeepSeek, Meta AI, and Amazon Rufus.
• For brands already on Semrush or Ahrefs: their AI add-ons. Consolidates billing and dashboards, but adds cost on top of your existing subscription.
• For solo teams or tight budgets: Geoptie Starter or HubSpot AEO Grader (free). Geoptie’s Starter at $49/mo covers the four leading LLMs; HubSpot’s free grader gives a one-time score before you commit.
• For agencies managing multiple brands: Geoptie Professional or Peec AI. Geoptie’s Professional plan covers 10 brand workspaces at $99/mo with flexible CSV and PDF exports; Peec’s Agency tier adds dedicated strategy recommendations from $245/mo.
• For combined SEO and GEO: SE Ranking. One platform, one bill, both jobs.
• For free baseline checking: Google Search Console. Necessary but insufficient on its own.

Frequently asked questions

What to do next

Mapping how your brand shows up across LLMs is the first step in a generative engine optimization program. The fastest way to see where you stand is to run a free GEO audit — it scans your site, scores your AI readiness, and shows you which prompts you appear for across ChatGPT, Claude, Perplexity, and Gemini in about 60 seconds.

From there, the right tracker depends on which of the three jobs you need most: brand mentions, citations, or sentiment. Use the table above and the decision list to narrow down to a shortlist, then start a free trial with one or two before committing.

For deeper reading on the underlying discipline, our guide to generative engine optimization covers the practices that move the needle once you can measure visibility — and our roundup of free GEO tools is a good place to start without a budget.